The Michigan Ross Behavioral Lab accommodates a variety of innovative human behavior experiments in areas such as marketing and decision science, strategy, teamwork, and leadership.

Within the lab, Ross researchers conduct traditional computer and paper-based experiments, as well as focus groups and taste test studies. Behavioral Lab facilities include an observation and recording room, making it an ideal environment for research on interpersonal communication or small group dynamics.


Paid Subjects

Sign up online at to be a Paid Subject and participate in Ross studies.

What is the Ross Paid Subject Pool?

The Ross Paid Subject Pool is a list for those interested in participating in research for pay. A subject (person who participates in the research project) can be anyone at least 18 years old: an undergraduate student; graduate student; staff member; faculty; or someone unrelated to the university. Participants in the Ross Paid Subject Pool will be notified of upcoming paid experiments run by Ross researchers. Your answers are always confidential because you will be identified only by ID number, rather than by name.

More information: FAQ 


For Researchers and Administrators:

Researchers can make human subject incentive payment (HSIP) requests online through Wolverine Access (Faculty & Staff) University Business > Treasury Management > Human Subject Incentive Payment Request. Pre-printed subject incentive receipt forms are available for download at the HSIP payment home page. Completed human subject incentive receipts and any remaining study cash should be given to Sally Sivrais, Research Manager, R3380, for final processing.



Lab Schedule: Please check the lab schedule for time availability.

Reservation Form: Fill out the online reservation form

Subject Recruitment: Log in to the Paid Pool or MKT/MO Pool websites.

Please note:

  • Researcher eligibility for lab use will include a Ross affiliation and IRB clearance. For questions with regard to eligibility, please contact Behavioral Lab Director, Professor Christina Brown:
  • You MUST email with at least three (3) business days' notice of any reservations, changes, or cancellations.
  • You may reserve the Lab for no more than 10 hours per week or 40 hours per semester. There is one exception: if the Lab is available during an upcoming week, you may request to use the Lab for more than the hours previously reserved for that specific week.
  • Researchers must locate their own subjects.
  • Please read the Behavioral Lab Policies before making a reservation.


The Behavioral Lab has six areas for conducting studies and an observation area available for study oversight. All rooms are internet connected enabling the use of the Qualtrics survey tool.

C: Conference Room, E2454

  • Conference table with 10 locked-down laptops
  • Up to 10 participants
  • Audio and video recording, large screen and projector
  • Study observation behind a two-way mirror

F: Front Room, E2428

  • Five cubicles with locked-down laptops
  • Up to five participants
  • Kitchen with sink available

A: Annex Room, E2432

  • Seven cubicles with locked-down laptops
  • Up to seven participants

Interview Rooms (B: E2420B, D: E2420D, E: E2450): All interview rooms are equipped with widescreen TV and couch, and can support internet laptop connectivity and seat up to four people.



Michael Payne, Lab Technician:

Lillian Chen, Research Specialist:

Christie Brown, Faculty Director:


For all inquiries, email us:

The Behavioral Lab is being relocated to the lower level of the Ross building.