To succeed tomorrow, you can’t simply rehash what you did today. The speed of technology and information make the world a smaller place, connecting people and businesses across the globe in unprecedented ways. In the 21st century, if data reigns supreme, then the people who know how to examine and leverage it are royalty.
At Michigan Ross, we believe that scientific, data-driven analysis must be the basis for decision making and leadership. Our world-class programs will challenge you to apply analytical skills to real-life situations and become a more agile thinker who asks the right questions, separates fact from assumption, and not only foresees the future but also shapes a vision to get there.
Ross is the only school to feature three student-managed venture funds within the Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies,
Analytic in Practice
For their final project, students in Tim O’Day’s Applied Advertising class this term were challenged to create an ad campaign for a certain next-generation Chevrolet vehicle, taking into account its features and its marketing challenges.
Ross’ institutes, centers, and initiatives play a critical role in bridging academic theory and daily practice.