Challenger Strategies for Building Businesses and Brands - Hong Kong

Hong Kong, 12 Aug - 14 Aug 2015

Program Description

Explore the latest research on companies achieving extraordinary growth and market-share gains in dynamic, emerging markets. Learn strategies to build and manage strong regional and global brands on shoestring budgets, gain market share, and assess when and how to make successful acquisitions and joint ventures for expansive growth. Faculty director Rajeev Batra's latest book was recently hailed as one of the best strategy books of 2012 by Booz & Co. 

$5,300US

Faculty

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing & Director of Yaffe Center for Persuasive Communication
Contact Us
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Executive Director
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Tuition & Fees

$5,300US