David Wooten

Alfred L. Edwards Collegiate Professor
University Diversity & Social Transformation Professor
Professor of Marketing

Education
PhD University of Michigan 1992
MBA University of Michigan 1987
BBA Georgia State University 1985
Biography

David Wooten is the Alfred L. Edwards Collegiate Professor, University Diversity and Social Transformation Professor, and Professor of Marketing at the Stephen M. Ross School of Business at the University of Michigan. He previously served on the faculties of the Columbia Business School, the University of Florida’s Warrington College of Business, and Cornell's Charles H. Dyson School of Applied Economics and Management.

In his research, David uses qualitative and experimental methods to examine social influences on consumption, consumer self-presentation, word of mouth communications and consumer shopping behavior. His work on these topics has been published in the Journal of Consumer Research, Journal of Consumer Psychology, the Journal of Public Policy and Marketing, and in other academic journals and book chapters. His research has been cited in such media outlets as the New York Times and CNN.com. His work on ridicule as a mechanism for consumer socialization was a finalist for the JCR best paper award in 2009 and his research on knowledge signaling in word-of-mouth communications (with Grant Packard) won the best competitive paper award at the 2011 SCP Conference. He is on the editorial review boards of the Journal of Consumer Research, the Journal of Consumer Psychology and the Journal of Sport Management.

David has served as Co-Chair for the 2013 AMA-Sheth Doctoral Consortium, Co-Chair of the 2013 ACR Forums, Co-Chair for the 2009 ACR Doctoral Symposium, Co-Chair of the 2009 CCT Conference, Chair of the SCP Ethnic Minority Affairs Committee, and as a member of the Program Committee for multiple ACR and SCP Conferences. He also has served as the faculty advisor for the Black Business Students’Association and the Black Business Undergraduate Society, a trustee for the Consortium for Graduate Study in Management, the Curriculum Director for the LEAD Program in Business, and as a planning committee member for the Ph.D. Project’s Marketing Doctoral Students’ Association.

 

Latest Faculty News & Research
"Racial Regard and Black Consumers’ Responses to Stigmatized-Identity Cues”
Authors
Rank-Christman, T. and Wooten, D.
Published Date
01/2023
Authors
Rank-Christman, T. and Wooten, D.
Source
Journal of the Association for Consumer Research
Volume
8
Issue
1
Pages
21-32
“The Significance and Meaning of Racial Identity in Consumer Research: A Review and Call for Research,”
Authors
Wooten, D and Rank-Christman, T
Published Date
01/2022
Authors
Wooten, D and Rank-Christman, T
Source
Consumer Psychology Review
Volume
5
Issue
1
Pages
19-32
Reconsidering Gaps Between Perceived and Real Discrimination: A Commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey
Authors
Wooten, D. and Ferguson, N.
Published Date
09/2021
Authors
Wooten, D. and Ferguson, N.
Source
Marketing Letters
Volume
32
Issue
3
Pages
307-312
The Presenter’s Paradox in Customer Service Interactions
Authors
Kang C. and Wooten D.
Published Date
2020
Authors
Kang C. and Wooten D.
Source
Journal of Business Research
Volume
120
Issue
1
Pages
94-102
“Illuminating Illumination: Understanding the Influence of Lighting on Prosocial Behaviors,”
Authors
Sina Esteky, David Wooten, and Maarten Bos
Published Date
04/2020
Authors
Sina Esteky, David Wooten, and Maarten Bos
Source
Journal of Environmental Psychology
Volume
68
Issue
1
Pages
101405
“Stigmatized-Identity Cues: Threats as Opportunities for Consumer Psychology,”
Authors
Wooten, D. and Rank-Christman, T.
Published Date
01/2019
Authors
Wooten, D. and Rank-Christman, T.
Source
Journal of Consumer Psychology
Volume
29
Issue
1
Pages
142-151
“The Influence of Physical Elevation in Buildings on Risk Preferences: Evidence from a Pilot and Four Field Studies,”
Authors
Esteky, S., Wineman, J. and Wooten, D.
Published Date
07/2018
Authors
Esteky, S., Wineman, J. and Wooten, D.
Source
Journal of Consumer Psychology
Volume
28
Issue
3
Pages
487-494
“The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma,”
Authors
Mirabito, A., Otnes, C., Crosby, E. Wooten, D. and 15 others
Published Date
10/2016
Authors
Mirabito, A., Otnes, C., Crosby, E. Wooten, D. and 15 others
Source
Journal of Public Policy and Marketing
Volume
35
Issue
2
Pages
170-184
“When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion,”
Authors
Packard, G., Gershoff, D. and Wooten, D.
Published Date
03/2016
Authors
Packard, G., Gershoff, D. and Wooten, D.
Source
Journal of Consumer Research
Volume
43
Issue
1
Pages
26-43
"Compensatory Knowledge Signaling in Consumer Word-of-Mouth,"
Authors
Grant Packard and David Wooten
Published Date
10/2013
Authors
Grant Packard and David Wooten
Source
Journal of Consumer Psychology
Volume
23
Issue
4
Pages
434-450
"Benign envy: is there a dark side of light green?"
Authors
David Wooten, Robert L. Harrison, and Natalie Mitchell
Published Date
2011
Authors
David Wooten, Robert L. Harrison, and Natalie Mitchell
Source
Academy of Marketing Science Review
Volume
1
Issue
3/4
Pages
137-139
"Say the right thing: Apologies, reputability, and punishment,"
Authors
David Wooten
Published Date
2009
Authors
David Wooten
Source
Journal of Consumer Psychology
Volume
19
Issue
2
Pages
225-235
The Routledge Companion to Identity and Consumption
Authors
David Wooten, James A Mourey
Published Date
2013
Authors
David Wooten, James A Mourey
Source
Routledge
Pages
169-176
Adolescent Consumption and the Pursuit of Cool
Russell Belk and Ayalla Ruvio