Fred Feinberg

Fred Feinberg

(734) 764-4711
Room R5324
Joseph Handleman Professor of Marketing
Professor of Statistics
Chair of Marketing
Education
PhD Massachusetts Institute of Technology 1989
SB Massachusetts Institute of Technology 1983
Academic Areas
Marketing
Research
Biography

Prof. Feinberg's research examines how people make choices in uncertain environments.  His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating).  He also works in mathematical psychology, Bayesian econometrics, dynamic programming, as well as models of advertising and consumer variety-seeking. He is Departmental Editor at Production and Operations Management, former Co-Editor of Marketing Science, and Associate Editor at Journal of Marketing Research and Journal of Marketing. He was President of the INFORMS Society for Marketing Science and, with Tom Kinnear and Jim Taylor, he is author of Modern Marketing Research: Concepts, Methods, and Cases.

Latest Faculty News & Research
Featured Books
Modern Marketing Research: Concepts, Methods, and Cases
Buy BookOpens a new window
Modern Marketing Research: Concepts, Methods, and Cases
Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor
Illustrative and analytical, Modern Marketing Research: Concepts, Methods, and Cases, 2nd Edition is a comprehensive introduction to the practice of marketing research. The text treats marketing research design as an integrated process, walking students through each step, from identifying data sources to analyzing findings with various statistical methods. Making sense of complex marketing data...
Our Data-Driven Future: Promise, Perils, and Prognoses
Authors
Turjeman, D., Feinberg, F.
Published Date
2022
Authors
Turjeman, D., Feinberg, F.
Source
Review of Marketing Research
Volume
17
Issue
1
Pages
105-121
Choices in Networks: A Research Framework Opens a new window
Authors
Feinberg, F., Bruch, E., Braun, M., Hemenway Falk, B., Fefferman, N., McDonnell Feit, E., Helveston, J., Larremore, D., McShane, B., Patania, A., Small, M.
Published Date
10/2020
Authors
Feinberg, F., Bruch, E., Braun, M., Hemenway Falk, B., Fefferman, N., McDonnell Feit, E., Helveston, J., Larremore, D., McShane, B., Patania, A., Small, M.
Source
Marketing Letters
Volume
31
Issue
4
Pages
349–359
Individuals’ Decisions in the Presence of Multiple Goals Opens a new window
Authors
Dellaert, B., J. Swait, W. Adamowicz, T. Arentze, E. Bruch, E. Cherchi, C. Chorus, B. Donkers, F. Feinberg, A. Marley, L. Salisbury
Published Date
2018
Authors
Dellaert, B., J. Swait, W. Adamowicz, T. Arentze, E. Bruch, E. Cherchi, C. Chorus, B. Donkers, F. Feinberg, A. Marley, L. Salisbury
Source
Customer Needs and Solutions
Volume
5
Issue
51
Pages
51-64
Decision Making Processes In Social Contexts
Authors
Bruch, E., Feinberg, F.
Published Date
07/2017
Authors
Bruch, E., Feinberg, F.
Source
Annual Review of Sociology
Volume
43
Issue
-
Pages
207-227
Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups
Authors
Wedel, Michel, Jie Zhang, and Fred M. Feinberg
Published Date
06/2015
Authors
Wedel, Michel, Jie Zhang, and Fred M. Feinberg
Source
Customer Needs and Solutions
Volume
2
Issue
2
Pages
165-176
Integrated Decision Making in Electric Vehicle and Charging Station Location Network Design
Authors
Kang, Namwoo, Fred M. Feinberg, and Panos Y. Papalambros
Published Date
06/2015
Authors
Kang, Namwoo, Fred M. Feinberg, and Panos Y. Papalambros
Source
Journal of Mechanical Design
Volume
137
Issue
6
Pages
1-10
Integrated Decision Making in Electric Vehicle and Charging Station Location Network Design
Authors
Kang, N., Feinberg, F. M., and Papalambros, P. Y.
Published Date
2015
Authors
Kang, N., Feinberg, F. M., and Papalambros, P. Y.
Source
Journal of Mechanical Design
Volume
137
Issue
6
Pages
1-10
When Random Assignment Is Not Enough: Accounting for Intentional Selectivity in Experimental Research
Authors
Linda Salisbury, Fred Feinberg, Yuanping Ying
Published Date
07/2013
Authors
Linda Salisbury, Fred Feinberg, Yuanping Ying
Source
Proceedings of the 2013 International Choice Modeling Conference
Volume
00
Issue
00
Pages
00
Cumulative Timed Intent: A New Predictive Tool for Technology Adoption
Authors
Fred Feinberg, Koert Van Ittersum
Published Date
2010
Authors
Fred Feinberg, Koert Van Ittersum
Source
Journal of Marketing Research
Volume
47
Issue
5
Pages
808-822
Reality Check: Combining Choice Experiements with Market Date to Estimate the Importance of Product Attributes
Authors
Fred Feinberg, Eleanor Feit, Mark Beltramo
Published Date
2010
Authors
Fred Feinberg, Eleanor Feit, Mark Beltramo
Source
Management Science
Volume
56
Issue
5
Pages
785-800
Temporal Stochastic Inflation in Choice-Based Research
Authors
Fred Feinberg, Linda Court Salisbury
Published Date
02/2010
Authors
Fred Feinberg, Linda Court Salisbury
Source
Marketing Science
Volume
29
Issue
1
Pages
32-39
Advanced Methods for Modeling Markets
Authors
Feit, Eleanor, Fred M. Feinberg, and Peter J. Lenk
Published Date
08/2017
Authors
Feit, Eleanor, Fred M. Feinberg, and Peter J. Lenk
Source
Springer
Pages
493-554
Bayesian Analysis
Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, and Koen H. Pauwels
Handbook of Choice Modelling
Authors
Swait, J. and Feinberg, F.
Published Date
08/2014
Authors
Swait, J. and Feinberg, F.
Source
Edward Elgar, United Kingdom.
Deciding How to Decide: An Agenda for Multi-Stage Choice Modeling Research in Marketing
Stephane Hess and Andrew Daly
The Aging Consumer: Perspectives from Psychology and Economics [June, 2010]
Authors
Carolyn Yoon, Fred Feinberg, Norbert Schwarz
Published Date
06/2013
Authors
Carolyn Yoon, Fred Feinberg, Norbert Schwarz
Source
Taylor & Francis
Pages
209-228
Why Do Older Consumers Tell Us They Are More Satisfied?
Drolet, Schwarz, and Yoon
APA Handbook of Research Methods in Psychology: Vol. 2. Research Designs
Authors
Fred Feinberg and Richard Gonzalez
Published Date
09/2012
Authors
Fred Feinberg and Richard Gonzalez
Source
American Psychological Association
Bayesian Modeling for Psychologists: An Applied Approach
Harris Cooper
Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research [Published 12/2010]
Authors
Fred Feinberg
Published Date
12/2012
Authors
Fred Feinberg
Source
Wiley
Discriminant Analysis for Marketing Research Applications
Wagner Kamakura
Wiley International Encyclopedia of Marketing, Volume 3: Consumer Behavior [Published, Dec. 2010]
Authors
Hilke Plassmann, Carolyn Yoon, Fred Feinberg, Baba Shiv
Published Date
12/2012
Authors
Hilke Plassmann, Carolyn Yoon, Fred Feinberg, Baba Shiv
Source
Wiley
Consumer Neuroscience
Richard P. Bagozzi and Ayalla Ruvio
APA Handbook of Research Methods in Psychology
Authors
Fred Feinberg, Richard Gonzalez
Published Date
2010
Authors
Fred Feinberg, Richard Gonzalez
Source
American Psychological Association
Bayesian Modeling for Psychologists: An Applied Approach
Harris Cooper
The Aging Consumer: Perspectives from Psychology and Economics
Authors
Fred Feinberg, Carolyn Yoon, Norbert Schwarz
Published Date
2010
Authors
Fred Feinberg, Carolyn Yoon, Norbert Schwarz
Source
Taylor & Francis
Older Consumers and Satisfaction
Drolet, Schwarz, Yoon
Wiley International Encyclopedia of Marketing
Authors
Fred Feinberg, Hilke Plassmann, Carolyn Yoon, Baba Shiv
Published Date
2010
Authors
Fred Feinberg, Hilke Plassmann, Carolyn Yoon, Baba Shiv
Source
University of Michigan
Consumer Neuroscience
Richard Bagozzi, Ayalla Ruvio
Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research
Authors
Fred Feinberg
Published Date
11/2010
Authors
Fred Feinberg
Source
Duke University
Discriminant Analysis in Marketing Research
Wagner Kamakura
Modern Marketing Research: Concepts, Methods, and Cases [This is a textbook, but aimed at both students and practitioners.]
Authors
Fred Feinberg, Tom Kinnear, Jim Taylor
Published Date
2013
Authors
Fred Feinberg, Tom Kinnear, Jim Taylor
Source
Cengage
1133188966
Modern Marketing Research: Concepts, Methods, and Cases, Second Edition
Authors
Fred Feinberg, Tom Kinnear, Jim Taylor
Published Date
05/2012
Authors
Fred Feinberg, Tom Kinnear, Jim Taylor
Source
Cengage Learning
0759391718
Marketing Analytics
Marketing Engineering and Analytics
Quantitative Research in Marketing