Research Support at Michigan Ross helps connect faculty, staff, and students with the resources needed to conduct their studies. We can help you with finding survey resources, sources of funding, study participants, and more.


Lillian Chen
Research Area Specialist

Teresa Herrick
Contract & Grant Specialist

Research Support ensures timely, accurate proposal submissions, develops budgets, and obtains institutional signatures, making certain that research proposals meet sponsor, University, and Michigan Ross guidelines. For further assistance, please contact Teresa Herrick at

Research takes action at the Michigan Ross Behavioral Lab, where students, staff, and faculty conduct a wide range of experiments. The lab accommodates a variety of innovative human behavior experiments in areas such as marketing and decision science, strategy, teamwork, and leadership. For detailed information, visit the Behavioral Lab website.

Ross maintains a site license with the online survey vendor Qualtrics. Researchers can use this tool to prepare surveys that can be administered both inside and outside the school’s Behavioral Lab. Qualtrics and Survey Design Consultations are available to Ross Faculty, Staff, and Students. To arrange a consultation, email or call 734-615-7348

Qualtrics Accounts: Please create a Qualtrics account or log in at

FACULTY and STAFF: For account support, please send an email including your Ross affiliation to

BBA/MBA STUDENTS: By default, this account has limited permissions. In order to gain full access to your account, you must obtain an access code by completing the Student Access Code Form.

To learn more about Qualtrics, visit the Qualtrics page.

Researchers at Ross can recruit both unpaid and paid research participants. Faculty and PhD students in the areas of Marketing and Management & Organizations have access to student participants in unpaid subject pools during Fall and Winter terms. A paid subject pool including University students, staff, and community members is available year-round to all Ross researchers. Learn more at the Behavioral Lab page.  We also provide consultations for identifying external online participants from paid panels.

Our office handles Human Subject Incentives payments to subjects involved in regulated research at Michigan Ross. Whether you need to provide cash payments, checks, Visa cards, or other forms of payment to research participants, we can guide you through the process.

Research at Ross is subject to the approval of the University of Michigan's Health Sciences and Behavioral Sciences Institutional Review Board (IRB-HSBS). Research Support staff can assist researchers in determining whether their studies qualify for an expedited IRB review or exemption. Ross researchers may also consult with staff for guidance in submitting IRB applications through eResearch and completing the necessary research compliance training through the Program for Education and Evaluation in Responsible Research and Scholarship (PEERRS).