Research Support at Michigan Ross helps connect faculty, staff, and students with the resources needed to conduct their studies. We can help you with finding survey resources, sources of funding, study participants, and more.

Grant Administration

Research Support ensures timely, accurate proposal submissions, develops budgets, and obtains institutional signatures, making certain that research proposals meet sponsor, University, and Michigan Ross guidelines.

For further assistance, please contact Teresa Herrick at

Behavioral Lab

Research takes action at the Michigan Ross Behavioral Lab, where students, staff, and faculty conduct a wide range of experiments. The lab accommodates a variety of innovative human behavior experiments in areas such as marketing and decision science, strategy, teamwork, and leadership. For detailed information, visit the Behavioral Lab.

Surveys and Experiments

Ross maintains a site license with the online survey vendor Qualtrics. Researchers can use this tool to prepare surveys that can be administered both inside and outside the school’s Behavioral Lab. Qualtrics and Survey Design Consultations are available to Ross Faculty, Staff, and Students.

To arrange a consultation, email or call 734-615-7348

Qualtrics Accounts

Please create a Qualtrics account or log in at


For account support, please send an email including your Ross affiliation to


By default, this account has limited permissions. In order to gain full access to your account, you must obtain an access code by completing the Student Access Code Form

To learn more about Qualtrics, visit the Qualtrics page


Researchers at Ross can recruit both unpaid and paid research participants. Faculty and PhD students in the areas of Marketing and Management & Organizations have access to student participants in unpaid subject pools during Fall and Winter terms. A paid subject pool including University students, staff, and community members is available year-round to all Ross researchers. Learn more at the Behavioral Lab page.  We also provide consultations for identifying external online participants from paid panels.

Subject Incentives

Our office handles Human Subject Incentives payments to subjects involved in regulated research at Michigan Ross. Whether you need to provide cash payments, checks, Visa cards, or other forms of payment to research participants, we can guide you through the process.


Lillian Chen
Research Area Specialist

Teresa Herrick
Research Process Coordinator

Jennifer Huntington
Contract & Grant Specialist