The Ross MBA Multidisciplinary Action Projects course is the most intense, student-driven learning experience in graduate business education. Teams of students tackle pressing business challenges for sponsor organizations - major corporations, startups, and nonprofits all over the world.

Who's Involved

Sponsors

Our partner organizations receive real, data-driven solutions, guided by faculty advisors.

Learn more about project sponsorship

Faculty & Staff

Our expert faculty guide students in their analyses and recommendations, while dedicated staff assist teams with logistical support.

About MAP

MAP is a signature, defining element of the Ross MBA program. Students in four- to six-person teams, guided by faculty members, tackle a complex business problem for a company or nonprofit. Students expand their skills and develop their leadership abilities; sponsors get usable recommendations from top minds at minimal expense.

1,789 projects in 80 countries with 834 sponsors over 22 years

At the heart of MAP is mutually beneficial collaboration between students, faculty, and sponsor organizations. MAP is one of the world’s most extensive and intensive partnerships in action-based learning.

The program started in 1992 as a way to foster greater connections between Michigan MBA students and the greater Detroit business community. Today, the Multidisciplinary Action Projects course is a hallmark of the Ross Full-Time, Evening, Weekend, Global, and Executive MBA programs – involving more than 500 students each year.

Contact Us
Ross School of Business
rossoperations@umich.edu
734.615.5002
Ross Academic Services
RossAcadServices@umich.edu
734-647-4933

Alumni Career Services
rossalumnicareers@umich.edu
(734) 764-1372

734.764.6842

Career Services
rosscareerservices@umich.edu
(734) 764-1372

positiveorg@umich.edu
734.647.8154

socialimpact@umich.edu
734-763-4214

djbrophy@umich.edu
734.764.7587

734.647.4948

Ross Helpdesk
rosshelpdesk@umich.edu
734.615.3000x2

Sandy Fike
fikes@umich.edu
734-764-1363

734-763-5775

Ross Executive Education
rossexeced@umich.edu
+1 734-763-1000

Front Desk
ross-elcc@umich.edu
734.764.7677

rossemba@umich.edu
Ann Arbor - 734.647.3400
Los Angeles - 310.617.4750

Nicole Watson
734.647.4027
nmwatson@umich.edu
Technology & Operations

Ana Austin
amorrel@umich.edu
734.615.5067

Ann Arbor Office
rossgmba@umich.edu
734-764-6411

socialimpact@umich.edu
734-763-4214

Administrative Office
kresge_library@umich.edu
734.764.7356

734.764.9945

Kaci Kegler
rossmacc@umich.edu
734-647-6939

RossMMinfo@umich.edu
734.647.4193

rossmscm@umich.edu
734-647-1396

Heather Byrne, Managing Director
hbyrne@umich.edu
734-615-7318

Joyce Buchanan, Executive Secretary
buchanan@umich.edu
734.764.5222

MSJ.Editor@gmail.com
734.764.2074

Tesenga Smith
tesdun@umich.edu
734.764.9868

rossfinaid@umich.edu
734.764.5139

Rachel Hammond
rachelbh@umich.edu
734.763.1180

otpr@umich.edu
734.763.3068

Paul Kirsch, Managing Director
pskirsch@umich.edu
RossUndergrad@umich.edu
763-7267

rossptmba@umich.edu
734.615.6529

734.763.2376

Lillian Chen, Research Area Specialist
lillianc@umich.edu
734-615-7348

rossleaders@umich.edu
(734) 647-4192

Stewart Thornhill
Executive Director
thorstew@umich.edu
734-615-4421

734.764.2246

734.936.2726

tauberinfo@umich.edu
734.647.1333

734.763.5183
wdi@umich.edu
734.763.5020
MAP teams tackle challenges including:
  • articulating long-term strategic plans
  • identifying a path to profitability
  • developing venture capital strategy
  • evaluating current brand efforts
  • assessing social media strategy
  • finding global market entry opportunities
  • analyzing compensation structure
  • streamlining manufacturing facility operations
MAP sponsors include startups, nonprofits, and corporations across the U.S. and around the world, such as:
Accenture PLC
Amazon
American Express Co.
DTE Energy Co.
Eli Lilly & Co.
Equitas Holdings Private Limited
Facebook Inc.
General Motors Corporation
Heineken U.S.A.
Intel Corporation
Johnson & Johnson
Kraft Foods Group
Microsoft
PepsiCo
Procter & Gamble
Rainforest Expeditions
Riot Games
San Diego Padres
SC Johnson
Ubisoft Entertainment SA
Viacom Media Networks
World Wildlife Fund

Action-Based Learning at Ross

Michigan Ross pioneered hands-on learning in business education. MAP embodies this philosophy and is a major reason that Ross is a leader in learning by doing.

Active learning prepares students for the challenges of their careers. Programs like MAP develop students’ abilities to think independently, function without sufficient data, change their minds in midstream, negotiate, and continually reflect and inquire. Developing these abilities is a key difference between active learning and classroom teaching.

Engage with Innovation

What can Ross students help you accomplish? Learn how our bright minds can deliver big results for your company when you sponsor MAP.