A new partnership between Michigan Ross and the Nielsen Co. gives students access to Nielsen’s Answers on Demand (AOD) Core platform and point-of-sale data, the gold standard system used by marketing professionals around the world.   

Ross is the first business school nationwide to offer students access to these tools. Students will gain access to Nielsen’s AOD Core platform and syndicated database, including total U.S. metrics for the food and beverage space.

The Marketing Lab, a new feature at the school, also provides student access to the professional Tracx tool for analyzing social-media metrics. The lab also sponsors educational events and case competitions for marketing students.