After many years as a Marketing Communications Specialist, I decided to pursue my MBA at University of Michigan’s Ross School of Business. I selected the Ross Weekend program because of the schedule but the best part was the cohort approach. I learned from my classmates in many ways and made valuable connections.
Currently, I lead Digital Marketing Strategy at Ford Credit, directly applying much of what I learned in the program. Before joining Ford Credit, I was part of the team that re-launched The Lincoln Motor Company. During my four years with Lincoln, I led Media, CRM, and Digital Marketing. My team earned a Silver Effie Award in 2016, an award that honors the year’s most effective marketing campaigns. I also spent over eight years in media planning at advertising agencies, including Carat and Starcom.
While I enjoy Marketing and the Weekend MBA program, my most important role is being a mother to daughters, Carmen and Corinne.