Design + Business (D+B)


Welcome to Design + Business

Design + Business Club's mission is to provide a bridge between business education and design thinking to create adaptive leaders. Design thinking is an approach to innovation and problem solving that puts users and empathy at the center. D+B helps students learn new skills, experiment with new methods, and apply design thinking to their academic and professional careers. We teach core skills such as problem framing, persona mapping, empathy interviewing, ideation, prototyping, and storytelling, and expose students to innovative people and companies.

Benefits of Membership

  • Weekly newsletter highlighting upcoming D+B events, competitions, project opportunities, internship and full-time opportunities, design-related events around campus, and the latest news in design thinking
  • Invitations to D+B exclusive programming including speakers, action-based workshops, treks, and our annual D+B Conference
  • Optional design thinking facilitator training
  • Opportunities to participate in Story Lab, an immersive experience that helps develop executive-level presence and communication skills through storytelling workshops and events
  • Early access to courses organized by D+B with Michigan’s top design thinking professors
  • Network-building interaction with a fun, interesting group of students from Ross and beyond
  • Eligibility for leadership opportunities within the club


Officer Info

President, Casey Manning,