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Course Name Numbersort desc Term Credit Hrs
Marketing Management MKT 300 Fall 20 +3 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Fall 21
Winter 20
Winter 21
Fundamentals of Sales Management MKT 310 Fall 20 +5 3 hours
Fundamentals of Sales Management --- Nearly $1 trillion is spent every year on the selling function. Every senior management team must deliver its revenue and profit numbers.
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Fall 21
Spring/Summer 20
Spring/Summer 21
Winter 20
Winter 21
Retail Marketing Management MKT 312 Fall 20 +3 3 hours
Retail Marketing Management --- This course will familiarize students with principles of sales and marketing in a business to consumer space.
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Fall 21
Winter 20
Winter 21
Consumer Behavior MKT 313 Fall 20 +5 3 hours
Consumer Behavior --- Formulation of appropriate and effective marketing strategies must begin with a clean and accurate understanding of consumers.
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Fall 21
Spring/Summer 20
Spring/Summer 21
Winter 20
Winter 21
International Marketing MKT 315 Winter 20 +1 3 hours
International Marketing --- The course focuses on problems of marketing across national borders, marketing within foreign countries and the coordination of global marketing.
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Winter 21
Digital Marketing MKT 322 Winter 20 (A) +1 1.5 hours
Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets.
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Winter 21 (A)
Digital Analytics MKT 323 Winter 20 (B) +1 1.5 hours
Digital Analytics --- The media (non-creative) discipline of advertising has been completely transformed in the data rich digital era of the past decade.
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Winter 21 (B)
Independent Study Project MKT 399 Fall 20 +9 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing.
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Fall 21
Spring 20
Spring 21
Spring/Summer 20
Spring/Summer 21
Summer 20
Summer 21
Winter 20
Winter 21
Brand Management MKT 403 Fall 20 (A) +1 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
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Fall 21 (A)
Designing Persuasive Communication MKT 407 Fall 21 +2 3 hours
Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copy
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Winter 20
Winter 21
Pricing Analytics and Strategy MKT 408 Fall 20 +1 3 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 21
Social Media Marketing MKT 409 Fall 20 +3 3 hours
Social Media Marketing --- Social media technologies are continuously transforming the way in which consumers interact with each other and firms.
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Fall 21
Winter 20
Winter 21
Advertising Management MKT 411 Fall 20 (B) +1 1.5 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Fall 21 (B)
Marketing Analytics MKT 418 Fall 20 +1 3 hours
Marketing Research and Analytics: Linking Data to Businss Decisions --- This course focuses on managing the marketing research process, which provides information as an input to marketing decision-ma
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Fall 21
Advertising Practicum MKT 424 Winter 20 3 hours
Advertising Practicum --- In this action-based learning course, students will assume the different functions which make up a typical adverting agency -- accounts, strategy, creative, etc.
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New Product & Innovation Management MKT 425 Winter 20 +1 3 hours
New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization.
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Winter 21
Customer Analytics MKT 426 Winter 20 (A) +1 1.5 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
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Winter 21 (A)
Strategic Marketing for Product and Brand Managers MKT 430 Winter 20 +1 3 hours
Strategic Marketing for Product and Brand Managers --- This is the capstone marketing course at the Ross School of Business.
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Winter 21
Customer Experience Value Creation MKT 450 Fall 20 (B) +3 1.5 hours
Customer Experience Value Creation --- In their acclaimed book, The Future of Competition (2004), Ross School Profs. C. K.
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Fall 21 (B)
Winter 20 (A)
Winter 21 (A)
Behavioral Theory in Management MO 300 Fall 20 +1 3 hours
Behavioral Theory in Management --- This course teaches students basic concepts in the behavioral sciences that can improve their abilities to lead and manage in organizations.
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Fall 21
Developing Global Competency MO 319 Winter 20 .5 - 1.5 hours
Developing Global Competency --- This course is a 1.5 credit course offered in Fall B for all students studying abroad with the Ross Global Exchange program.
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Leading a Good Life MO 320 Fall 21 +1 3 hours
Leading a Good Life --- Leading a good life is perhaps the most fundamental endeavor of humankind.
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Winter 21
Leadership in Organizations MO 321 Fall 20 +1 3 hours
Leadership in Organizations --- This course is designed to increase students' conceptual understanding of leadership in organizations. The course is highly experiential.
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Winter 20
InterMission - An Action-Learning Expedition MO 330 Winter 20 3 hours
InterMissions - An Action-Learning Expedition --- lnterMission is a leadership and life course for students adrift in a sea of expectations who are exceptional at fulfilling goals set by others but fi
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Magnify: The Science and Practice of Flourishing at Work and Beyond MO 355 Spring/Summer 20 +1 6 hours
Magnify: The Science and Practice of Flourishing at Work and Beyond --- This intensive course is designed to prepare undergraduates to understand and lead teams and organizations where people flourish
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Spring/Summer 21

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