Open Filters
Course Name Numbersort asc Term Credit Hrs
Global Supply Chain Management MKT 640 Fall 21 (A) +3 2.25 hours
Global Supply Chain Management --- Supply chain is the central nervous system of the global economy. Supply chain consists of all activities involved in fulfilling a customer request.
Learn More
More Terms:
Fall 22 (A)
Winter 22 (A)
Winter 23 (A)
Marketing Engineering and Analytics MKT 630 Winter 22 (B) +1 2.25 hours
Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an
Learn More
More Terms:
Winter 23 (B)
Customer Analytics MKT 626 Winter 22 (A) 1.5 - 3 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
Learn More
New Product and Innovation Management MKT 625 Fall 21 (B) +1 2.25 hours
New Product and Innovation Management --- Innovation and development of new products and services are essential for the success of any organization.
Learn More
More Terms:
Fall 22 (B)
Service Marketing Management MKT 623 Winter 22 (A) 1.5 hours
Service Marketing Management --- The purpose of this course is to provide you with a thorough understanding of the role of services in marketing strategy and competition and how these issues guide the
Learn More
Marketing Research Design and Analysis MKT 618 Fall 21 +1 2.25 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- This course focuses on managing the marketing research process which provides information as an input to marketing decision-ma
Learn More
More Terms:
Fall 22 (B)
International Marketing Management MKT 615 Winter 22 (A) 1.5 hours
International Marketing Management --- Marketing problems arising from various degrees of foreign involvement (exports, licensing, foreign subsidiaries) are considered.
Learn More
Consumer Behavior MKT 613 Fall 22 (B) +1 1.5 hours
Consumer Behavior --- Virtually all decisions involved in developing an effective marketing mix for a product or service rely on in-depth knowledge of the consumers who comprise the target market.
Learn More
More Terms:
Winter 22 (A)
Pricing Analytics and Strategy MKT 608 Fall 21 +1 3 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
Learn More
More Terms:
Fall 22
Strategic Brand Management MKT 603 Fall 21 (A) +4 2.25 hours
Strategic Brand Management --- In almost every industry, strong brands sell more, earn more, and last longer.
Learn More
More Terms:
Fall 21 (B)
Fall 22 (A)
Winter 22 (B)
Winter 23 (B)
Strategic Market Planning MKT 601 Fall 21 (A) +1 2.25 hours
Strategic Market Planning --- This course focuses on the critical questions for any market-driven entity: which markets and customers to serve, what function to provide, and the means to achieve compe
Learn More
More Terms:
Winter 23 (A)
Marketing Management MKT 591 Spring 22 +1 2.25 hours
Marketing Management --- This is a management-oriented course designed to improve students' business analysis skills and decision-making abilities.
Learn More
More Terms:
Winter 23 (B)
Marketing Management MKT 557 Fall 22 (A) 2.25 hours
Marketing Management --- Marketing management is a complex business function which requires both knowledge and skill in strategy formulation and implementation.
Learn More
Marketing Management MKT 533 Fall 21 (A) +2 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
Learn More
More Terms:
Fall 22 (A)
Spring/Summer 22
Marketing Management MKT 503 Fall 21 (B) +1 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
Learn More
More Terms:
Fall 22 (B)
Customer Experience Value Creation MKT 450 Fall 21 (B) 1.5 hours
Customer Experience Value Creation --- In their acclaimed book, The Future of Competition (2004), Ross School Profs. C. K.
Learn More
Strategic Marketing for Product and Brand Managers MKT 430 Winter 22 +1 3 hours
Capstone - Strategic Marketing for Product and Brand Managers --- This is the capstone marketing course at the Ross School of Business.
Learn More
More Terms:
Winter 23
Customer Analytics MKT 426 Winter 22 (A) 1.5 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
Learn More
New Product & Innovation Management MKT 425 Winter 23 3 hours
New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization.
Learn More
Marketing Analytics MKT 418 Fall 21 +1 3 hours
Marketing Research and Analytics: Linking Data to Businss Decisions --- This course focuses on managing the marketing research process, which provides information as an input to marketing decision-ma
Learn More
More Terms:
Fall 22
Advertising Management MKT 411 Fall 21 (B) 1.5 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
Learn More
Social Media Marketing MKT 409 Fall 21 +3 3 hours
Social Media Marketing --- Social media technologies are continuously transforming the way in which consumers interact with each other and firms.
Learn More
More Terms:
Fall 22
Winter 22
Winter 23
Pricing Analytics and Strategy MKT 408 Fall 21 +1 3 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
Learn More
More Terms:
Fall 22
Designing Persuasive Communication MKT 407 Fall 22 +2 3 hours
Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copy
Learn More
More Terms:
Winter 22
Winter 23
Brand Management MKT 403 Fall 21 (A) +1 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
Learn More
More Terms:
Fall 22 (B)

Pages