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Course Name Numbersort asc Term Credit Hrs
Social Media Marketing MKT 409 Fall 21 +3 3 hours
Social Media Marketing --- Social media technologies are continuously transforming the way in which consumers interact with each other and firms.
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Fall 22
Winter 21
Winter 22
Pricing Analytics and Strategy MKT 408 Fall 21 +1 3 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 22
Designing Persuasive Communication MKT 407 Fall 22 +2 3 hours
Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copy
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Winter 21
Winter 22
Brand Management MKT 403 Fall 21 (A) +1 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
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Fall 22 (B)
Independent Study Project MKT 399 Fall 21 +9 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing.
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Fall 22
Spring 21
Spring 22
Spring/Summer 21
Spring/Summer 22
Summer 21
Summer 22
Winter 21
Winter 22
Digital Analytics MKT 323 Winter 21 (B) +1 1.5 hours
Digital Analytics --- The media (non-creative) discipline of advertising has been completely transformed in the data rich digital era of the past decade.
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Winter 22 (B)
Digital Marketing MKT 322 Winter 21 (A) +1 1.5 hours
Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets.
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Winter 22 (A)
International Marketing MKT 315 Winter 21 +1 3 hours
International Marketing --- The course focuses on problems of marketing across national borders, marketing within foreign countries and the coordination of global marketing.
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Winter 22
Business to Business and Industrial Marketing MKT 314 Fall 21 (B) +1 3 hours
Business to Business and Industrial Marketing --- This course introduces students to the challenges and complexities of business to business and industrial marketing.
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Fall 22
Consumer Behavior MKT 313 Fall 21 +4 3 hours
Consumer Behavior --- Formulation of appropriate and effective marketing strategies must begin with a clean and accurate understanding of consumers.
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Fall 22
Spring/Summer 21
Winter 21
Winter 22
Retail Marketing Management MKT 312 Fall 21 +3 3 hours
Retail Marketing Management --- This course will familiarize students with principles of sales and marketing in a business to consumer space.
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Fall 22
Winter 21
Winter 22
Fundamentals of Sales Management MKT 310 Fall 21 +5 3 hours
Fundamentals of Sales Management --- Nearly $1 trillion is spent every year on the selling function. Every senior management team must deliver its revenue and profit numbers.
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Fall 22
Spring/Summer 21
Spring/Summer 22
Winter 21
Winter 22
Marketing Management MKT 302 Fall 21 +5 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Fall 22
Spring/Summer 21
Spring/Summer 22
Winter 21
Winter 22
Marketing Management MKT 300 Fall 21 +3 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Fall 22
Winter 21
Winter 22
Causal Inference through Experimentation MBAN 557 Fall 22 (B) 1.5 hours
Causal Inference through Experimentation --- In making business decisions, managers often need to understand how their strategic and tactical decisions (e.g., a price change) can casually affect outco
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Unsupervised Learning MBAN 556 Fall 22 (B) 1.5 hours
Unsupervised Learning --- This course provides a broad introduction to different unsupervised machine learning algorithms that have potential business applications.
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Data Architecture and Acquisition MBAN 555 Fall 22 (B) 1.5 hours
Data Architecture and Acquisition --- This course will focus on providing students with an understanding of the underlying IT infrastructure including Enterprise Systems and RDBMS Systems - and how to
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Data Exploration and Visualization MBAN 554 Fall 22 (A) 2.25 hours
Data Exploration and Visualization --- Data Exploration and Visualization tools enable us to identify important patterns in large data sets, and then communicate those patterns and managerial insights
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Predictive Analytics MBAN 553 Fall 22 (A) 2.25 hours
Predictive Analytics --- This course introduces students to a supervised learning approach to building predictive models to inform managerial decision making.
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Probability and Statistics MBAN 552 Fall 22 (A) 1.5 hours
Probability and Statistics --- The class will cover fundamental topics in probability and random variables, statistical inference techniques including hypothesis testing, and linear regression.
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Advanced Spreadsheets MBAN 551 Summer 22 1.5 hours
Advanced Spreadsheets --- Spreadsheets are among the most widely used tools in business analytics.
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Introduction to Data Programming MBAN 550 Summer 22 1.5 hours
Introduction to Data Programming --- This course will provide an introduction to computer programming for business analytics applications using a suitable language like Python or R.
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Decision Strategies MBAN 503 Fall 22 (B) 2.25 hours
Decision Strategies --- Many managerial decisions are increasingly based on analysis using quantitative models.
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Managerial and Financial Accounting MBAN 502 Fall 22 (A) 2.25 hours
Managerial and Financial Accounting --- The course explores the use of accounting systems for both external communication (financial) and internal
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Software Teams and Project Management MBAN 501 Summer 22 2.25 hours
Software Teams and Project Management --- This course has two interrelated components: Team dynamics and managing software development projects; presented in an integrated fashion.
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