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Course Name Numbersort asc Term Credit Hrs
New Product & Innovation Management MKT 425 Winter 21 +1 3 hours
New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization.
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Winter 22
Advertising Practicum MKT 424 Winter 22 3 hours
Advertising Practicum --- In this action-based learning course, students will assume the different functions which make up a typical adverting agency -- accounts, strategy, creative, etc.
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Marketing Analytics MKT 418 Fall 20 +1 3 hours
Marketing Research and Analytics: Linking Data to Businss Decisions --- This course focuses on managing the marketing research process, which provides information as an input to marketing decision-ma
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Fall 21
Advertising Management MKT 411 Fall 20 (B) +1 1.5 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Fall 21 (B)
Social Media Marketing MKT 409 Fall 20 +3 3 hours
Social Media Marketing --- Social media technologies are continuously transforming the way in which consumers interact with each other and firms.
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Fall 21
Winter 21
Winter 22
Pricing Analytics and Strategy MKT 408 Fall 20 +1 3 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 21
Designing Persuasive Communication MKT 407 Winter 21 +1 3 hours
Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copy
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Winter 22
Brand Management MKT 403 Fall 20 (A) +1 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
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Fall 21 (A)
Independent Study Project MKT 399 Fall 20 +9 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing.
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Fall 21
Spring 20
Spring 21
Spring/Summer 20
Spring/Summer 21
Summer 20
Summer 21
Winter 21
Winter 22
Digital Analytics MKT 323 Winter 21 (B) +1 1.5 hours
Digital Analytics --- The media (non-creative) discipline of advertising has been completely transformed in the data rich digital era of the past decade.
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Winter 22 (B)
Digital Marketing MKT 322 Winter 21 (A) +1 1.5 hours
Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets.
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Winter 22 (A)
International Marketing MKT 315 Winter 21 +1 3 hours
International Marketing --- The course focuses on problems of marketing across national borders, marketing within foreign countries and the coordination of global marketing.
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Winter 22
Business to Business and Industrial Marketing MKT 314 Fall 21 (B) 1.5 hours
Business to Business and Industrial Marketing --- This course introduces students to the challenges and complexities of business to business and industrial marketing.
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Consumer Behavior MKT 313 Fall 20 +5 3 hours
Consumer Behavior --- Formulation of appropriate and effective marketing strategies must begin with a clean and accurate understanding of consumers.
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Fall 21
Spring/Summer 20
Spring/Summer 21
Winter 21
Winter 22
Retail Marketing Management MKT 312 Fall 20 +3 3 hours
Retail Marketing Management --- This course will familiarize students with principles of sales and marketing in a business to consumer space.
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Fall 21
Winter 21
Winter 22
Fundamentals of Sales Management MKT 310 Fall 20 +5 3 hours
Fundamentals of Sales Management --- Nearly $1 trillion is spent every year on the selling function. Every senior management team must deliver its revenue and profit numbers.
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Fall 21
Spring/Summer 20
Spring/Summer 21
Winter 21
Winter 22
Marketing Management MKT 302 Fall 20 +5 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Fall 21
Spring/Summer 20
Spring/Summer 21
Winter 21
Winter 22
Marketing Management MKT 300 Fall 20 +3 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Fall 21
Winter 21
Winter 22
Dissertation - Candidacy FIN 995 Fall 20 +9 4 - 8 hours
Dissertation - Candidacy --- Dissertation research at the candidacy stage.


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Fall 21
Spring 20
Spring 21
Spring/Summer 20
Spring/Summer 21
Summer 20
Summer 21
Winter 21
Winter 22
Dissertation - Precandidacy FIN 990 Fall 20 +9 1 - 8 hours
Dissertation - Precandidacy --- Dissertation research at the Precandidacy stage.


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Fall 21
Spring 20
Spring 21
Spring/Summer 20
Spring/Summer 21
Summer 20
Summer 21
Winter 21
Winter 22
Special Research for Doctoral Applicants & Candidates FIN 900 Fall 20 +9 1 - 6 hours
Special Research --- Special Research for Doctoral Applicants & Candidates. Individual Research projects for Doctoral Applicants and Candidates are available.
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Fall 21
Spring 20
Spring 21
Spring/Summer 20
Spring/Summer 21
Summer 20
Summer 21
Winter 21
Winter 22
Research Topics in Finance FIN 885 Winter 21 (A) +1 1.5 hours
Research Topics in Finance --- Research Topics courses are used to cover current topics. Courses are not offered every term, and coverage differs from one offering to the next.
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Winter 22 (A)
Empirical Methodology in Finance FIN 875 Winter 21 (A) +1 1.5 hours
Empirical Methodology in Finance --- This seminar course will expose graduate students to the more commonly used empirical methods in financial literature.
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Winter 22 (A)
Dynamic Models and Structural Estimation in Corporate Finance FIN 873 Winter 21 (A) +1 1.5 hours
Dynamic Models and Structural Estimation in Corporate Finance --- This course seeks to achieve three equally important goals.
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Winter 22 (A)
Continuous-Time Asset Pricing FIN 872 Fall 20 (B) +1 1.5 hours
Theoretical Models in Finance II --- This is the second course in a two-part sequence on theoretical models in Finance, the second course being FIN 865.
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Fall 21 (B)

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