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Course Name Numbersort asc Term Credit Hrs
Digitalized Stakeholder Ecosystems MKT 632 Winter 20 (A) 1.5 hours
Digitalized Stakeholder Ecosystems --- This course is situated at the intersection of multi-stakeholder engagement and the digitalized ecosystems in which enterprises operate, or Digitalized Stakehold
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Marketing Engineering and Analytics MKT 630 Winter 20 (B) +1 2.25 hours
Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an
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Winter 21 (B)
New Product and Innovation Management MKT 625 Fall 20 (B) +1 2.25 hours
New Product and Innovation Management --- Innovation and development of new products and services are essential for the success of any organization.
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Fall 21 (B)
Platforms of Value Co-Creation MKT 624 Winter 20 3 hours
Platforms of Value Co-Creation --- Interactions are the new locus of creation of value, propelled by Internetworking and the forces of digitalization, ubiquitous connectivity, globalization, and socia
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Service Marketing Management MKT 623 Winter 20 (A) +1 1.5 hours
Service Marketing Management --- The purpose of this course is to provide you with a thorough understanding of the role of services in marketing strategy and competition and how these issues guide the
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Winter 21 (A)
Marketing Research Design and Analysis MKT 618 Fall 20 +1 3 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- This course focuses on managing the marketing research process which provides information as an input to marketing decision-ma
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Fall 21
International Marketing Management MKT 615 Winter 20 (A) +1 1.5 hours
International Marketing Management --- Marketing problems arising from various degrees of foreign involvement (exports, licensing, foreign subsidiaries) are considered.
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Winter 21 (A)
Nonprofit and Social Marketing MKT 614 Winter 20 (A) 1.5 hours
Nonprofit and Social Marketing --- This course embraces an action-based learning paradigm where interdisciplinary teams of students partner with nonprofits and social enterprises to collaborate on the
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Consumer Behavior MKT 613 Winter 20 (A) +1 1.5 hours
Consumer Behavior --- Virtually all decisions involved in developing an effective marketing mix for a product or service rely on in-depth knowledge of the consumers who comprise the target market.
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Winter 21 (A)
Advertising Management MKT 611 Winter 21 (B) 2.25 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Pricing Analytics and Strategy MKT 608 Fall 20 +3 3 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 21
Winter 20 (B)
Winter 21 (B)
Strategic Brand Management MKT 603 Fall 20 (B) +4 2.25 hours
Strategic Brand Management --- In almost every industry, strong brands sell more, earn more, and last longer.
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Fall 21 (A)
Fall 21 (B)
Winter 21 (A)
Winter 21 (B)
Strategic Market Planning MKT 601 Fall 20 (A) +1 2.25 hours
Strategic Market Planning --- This course focuses on the critical questions for any market-driven entity: which markets and customers to serve, what function to provide, and the means to achieve compe
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Fall 21 (A)
Marketing Management MKT 591 Spring 20 +2 2.25 hours
Marketing Management --- This is a management-oriented course designed to improve students' business analysis skills and decision-making abilities.
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Spring 21
Winter 21 (B)
Marketing Management MKT 557 Summer 20 +1 2.25 hours
Marketing Management --- Marketing management is a complex business function which requires both knowledge and skill in strategy formulation and implementation.
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Summer 21
Marketing Management MKT 533 Fall 20 (A) +1 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Fall 21 (A)
Marketing Management MKT 503 Fall 20 (B) +1 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Fall 21 (B)
Marketing Management MKT 501 Winter 20 +1 3 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Winter 21
Customer Experience Value Creation MKT 450 Fall 20 (B) +3 1.5 hours
Customer Experience Value Creation --- In their acclaimed book, The Future of Competition (2004), Ross School Profs. C. K.
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Fall 21 (B)
Winter 20 (A)
Winter 21 (A)
Strategic Marketing for Product and Brand Managers MKT 430 Winter 20 +1 3 hours
Strategic Marketing for Product and Brand Managers --- This is the capstone marketing course at the Ross School of Business.
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Winter 21
Customer Analytics MKT 426 Winter 20 (A) +1 1.5 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
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Winter 21 (A)
New Product & Innovation Management MKT 425 Winter 20 +1 3 hours
New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization.
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Winter 21
Advertising Practicum MKT 424 Winter 20 3 hours
Advertising Practicum --- In this action-based learning course, students will assume the different functions which make up a typical adverting agency -- accounts, strategy, creative, etc.
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Marketing Analytics MKT 418 Fall 20 +1 3 hours
Marketing Research and Analytics: Linking Data to Businss Decisions --- This course focuses on managing the marketing research process, which provides information as an input to marketing decision-ma
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Fall 21
Advertising Management MKT 411 Fall 20 (B) +1 1.5 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Fall 21 (B)

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