Open Filters
| Course Name | Numbersort asc | Term | Credit Hrs |
|---|---|---|---|
| Digitalized Stakeholder Ecosystems | MKT 632 | Winter 20 (A) | 1.5 hours |
| Digitalized Stakeholder Ecosystems --- This course is situated at the intersection of multi-stakeholder engagement and the digitalized ecosystems in which enterprises operate, or Digitalized Stakehold Learn More |
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| Marketing Engineering and Analytics | MKT 630 | Winter 20 (B) +1 | 2.25 hours |
| Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an Learn More |
More Terms: Winter 21 (B) |
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| New Product and Innovation Management | MKT 625 | Fall 20 (B) +1 | 2.25 hours |
| New Product and Innovation Management --- Innovation and development of new products and services are essential for the success of any organization. Learn More |
More Terms: Fall 21 (B) |
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| Platforms of Value Co-Creation | MKT 624 | Winter 20 | 3 hours |
| Platforms of Value Co-Creation --- Interactions are the new locus of creation of value, propelled by Internetworking and the forces of digitalization, ubiquitous connectivity, globalization, and socia Learn More |
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| Service Marketing Management | MKT 623 | Winter 20 (A) +1 | 1.5 hours |
| Service Marketing Management --- The purpose of this course is to provide you with a thorough understanding of the role of services in marketing strategy and competition and how these issues guide the Learn More |
More Terms: Winter 21 (A) |
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| Marketing Research Design and Analysis | MKT 618 | Fall 20 +1 | 3 hours |
| Marketing Research and Analytics: Linking Data to Business Decisions --- This course focuses on managing the marketing research process which provides information as an input to marketing decision-ma Learn More |
More Terms: Fall 21 |
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| International Marketing Management | MKT 615 | Winter 20 (A) +1 | 1.5 hours |
| International Marketing Management --- Marketing problems arising from various degrees of foreign involvement (exports, licensing, foreign subsidiaries) are considered. Learn More |
More Terms: Winter 21 (A) |
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| Nonprofit and Social Marketing | MKT 614 | Winter 20 (A) | 1.5 hours |
| Nonprofit and Social Marketing --- This course embraces an action-based learning paradigm where interdisciplinary teams of students partner with nonprofits and social enterprises to collaborate on the Learn More |
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| Consumer Behavior | MKT 613 | Winter 20 (A) +1 | 1.5 hours |
| Consumer Behavior --- Virtually all decisions involved in developing an effective marketing mix for a product or service rely on in-depth knowledge of the consumers who comprise the target market. Learn More |
More Terms: Winter 21 (A) |
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| Advertising Management | MKT 611 | Winter 21 (B) | 2.25 hours |
| Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions). Learn More |
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| Pricing Analytics and Strategy | MKT 608 | Fall 20 +3 | 3 hours |
| Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing. Learn More |
More Terms: Fall 21 Winter 20 (B) Winter 21 (B) |
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| Strategic Brand Management | MKT 603 | Fall 20 (B) +4 | 2.25 hours |
| Strategic Brand Management --- In almost every industry, strong brands sell more, earn more, and last longer. Learn More |
More Terms: Fall 21 (A) Fall 21 (B) Winter 21 (A) Winter 21 (B) |
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| Strategic Market Planning | MKT 601 | Fall 20 (A) +1 | 2.25 hours |
| Strategic Market Planning --- This course focuses on the critical questions for any market-driven entity: which markets and customers to serve, what function to provide, and the means to achieve compe Learn More |
More Terms: Fall 21 (A) |
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| Marketing Management | MKT 591 | Spring 20 +2 | 2.25 hours |
| Marketing Management --- This is a management-oriented course designed to improve students' business analysis skills and decision-making abilities. Learn More |
More Terms: Spring 21 Winter 21 (B) |
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| Marketing Management | MKT 557 | Summer 20 +1 | 2.25 hours |
| Marketing Management --- Marketing management is a complex business function which requires both knowledge and skill in strategy formulation and implementation. Learn More |
More Terms: Summer 21 |
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| Marketing Management | MKT 533 | Fall 20 (A) +1 | 2.25 hours |
| Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives Learn More |
More Terms: Fall 21 (A) |
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| Marketing Management | MKT 503 | Fall 20 (B) +1 | 2.25 hours |
| Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives Learn More |
More Terms: Fall 21 (B) |
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| Marketing Management | MKT 501 | Winter 20 +1 | 3 hours |
| Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives Learn More |
More Terms: Winter 21 |
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| Customer Experience Value Creation | MKT 450 | Fall 20 (B) +3 | 1.5 hours |
| Customer Experience Value Creation --- In their acclaimed book, The Future of Competition (2004), Ross School Profs. C. K. Learn More |
More Terms: Fall 21 (B) Winter 20 (A) Winter 21 (A) |
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| Strategic Marketing for Product and Brand Managers | MKT 430 | Winter 20 +1 | 3 hours |
| Strategic Marketing for Product and Brand Managers --- This is the capstone marketing course at the Ross School of Business. Learn More |
More Terms: Winter 21 |
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| Customer Analytics | MKT 426 | Winter 20 (A) +1 | 1.5 hours |
| Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior. Learn More |
More Terms: Winter 21 (A) |
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| New Product & Innovation Management | MKT 425 | Winter 20 +1 | 3 hours |
| New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization. Learn More |
More Terms: Winter 21 |
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| Advertising Practicum | MKT 424 | Winter 20 | 3 hours |
| Advertising Practicum --- In this action-based learning course, students will assume the different functions which make up a typical adverting agency -- accounts, strategy, creative, etc. Learn More |
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| Marketing Analytics | MKT 418 | Fall 20 +1 | 3 hours |
| Marketing Research and Analytics: Linking Data to Businss Decisions --- This course focuses on managing the marketing research process, which provides information as an input to marketing decision-ma Learn More |
More Terms: Fall 21 |
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| Advertising Management | MKT 411 | Fall 20 (B) +1 | 1.5 hours |
| Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions). Learn More |
More Terms: Fall 21 (B) |
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