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Course Name Number Term Credit Hrssort desc
Customer Experience Value Creation MKT 450 Fall 20 (B) +1 1.5 hours
Customer Experience Value Creation --- This course focuses on experience innovation of connected offerings and interactive value creation. At the turn of the millennium, Ross School Profs. C. K.
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Winter 20 (A)
Brand Management MKT 403 Fall 20 (A) 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
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Capital Markets and Investment Strategy FIN 408 Winter 18 (A) +2 1.5 hours
Capital Markets and Investment Strategy --- Capital Markets and Investment Strategies is a course that covers the fundamentals of making sound investment decisions using modern finance theory.
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Winter 19 (A)
Winter 20 (A)
Fixed Income Securities FIN 409 Winter 18 (B) +2 1.5 hours
Fixed Income Securities and Markets --- This course provides a comprehensive overview of the essentials of fixed income securities.
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Winter 19 (B)
Winter 20 (B)
Advertising Management MKT 411 Fall 18 +2 1.5 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Fall 19
Fall 20 (B)
Financial Trading FIN 440 Winter 19 (B) +1 1.5 hours
Financial Trading --- This course is about how people trade in financial trading and how markets function.
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Winter 20 (B)
Big Data Manipulation and Visualization TO 404 Fall 19 (B) +2 1.5 hours
Big Data Manipulation and Visualization --- We live in the age of Bid Data - large, complex data that cannot be processed using traditional tools.
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Fall 20 (B)
Winter 19 (A)
Introduction to Coding with Python TO 420 Spring/Summer 20 +2 1.5 hours
Introduction to Coding with Python --- The business world clearly has an increasing need for tech -savvy managers who could speak the language of coders and technicians.
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Winter 19 (B)
Winter 20 (B)
International Finance Management I FIN 412 Fall 18 (A) +2 1.5 hours
International Finance Management I --- The purpose of the International Financial Management sequence at the Ross School of Business is to provide the conceptual and analytical framework required for
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Fall 19 (A)
Fall 20 (A)
International Finance Management II FIN 414 Fall 18 (B) +2 1.5 hours
International Finance Management II --- The purpose of the International Financial Management sequence at the Ross School of Business is to provide the analytical framework required for understanding
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Fall 19 (B)
Fall 20 (B)
Revenue Management TO 470 Fall 19 (B) +1 1.5 hours
Revenue Management --- Managing supply and demand is one of the most difficult challenges in today's business.
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Winter 20 (B)
Logistics TO 421 Winter 20 (B) 1.5 hours
Logistics --- Logistics refers to the planning, implementation, and control of the storage and flow of goods between the point of origin and point of consumption in order to meet consumer demand.
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Options and Futures in Financial Decision Making FIN 480 Winter 18 +2 3 hours
Options and Futures in Financial Decision Making --- This course addresses financial derivatives, which are some of the most important securities financial professionals need to understand.
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Winter 19
Winter 20
Doing Business in German BA 499 Winter 18 +2 3 hours
Doing Business in German --- This course introduces students to the language of German business and gives them insight into Germany's place in the global economy.
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Winter 19
Winter 20
Pricing Analytics and Strategy MKT 408 Fall 20 3 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Entrepreneurial Finance FIN 425 Winter 18 +2 3 hours
Entrepreneurial Finance --- This course is open to all BBA students and presents the fundamentals of venture capital and private equity finance.
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Winter 19
Winter 20
New Product & Innovation Management MKT 425 Winter 18 +2 3 hours
New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization.
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Winter 19
Winter 20
New Product and Innovation Management ES 425 Winter 18 +2 3 hours
New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization.
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Winter 19
Winter 20
Real Estate Finance and Investments FIN 466 Winter 18 +2 3 hours
Real Estate Finance and Investments --- This course offers an introduction to real estate investment and financing issues, and begins the development of concepts and techniques for structuring real es
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Winter 19
Winter 20
Introduction to Managing Human Capital MO 415 Winter 18 +2 3 hours
Introduction to Managing Human Capital --- This course introduces the critical role that the HR (Human Resource) or HC (Human Capital) function plays in gaining the commitment, competence and capabili
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Winter 19
Winter 20
Professional Capstone: Data Driven Management Decision Making TO 412 Winter 18 +2 3 hours
Data Driven Management Decision Making --- This course teaches the basic tools in acquisition, management, and visualization of large data sets.
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Winter 19
Winter 20
Advanced Analytics For Management Consulting TO 414 Fall 18 +5 3 hours
Advanced Analytics For Management Consulting --- The course teaches how to apply advanced data analytics to solve complex business problems.
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Fall 19
Fall 20
Winter 18
Winter 19
Winter 20
Global Practicum: Study Abroad BA 425 Winter 18 +2 3 hours
Global Practicum: Study Abroad --- This course is a semester-long course focused on a given business theme, industry, or issue, and includes fieldwork away from the UM campus over spring break.
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Winter 19
Winter 20
Capstone MAP BA 453 Winter 18 +2 3 hours
Capstone MAP (Multidisciplinary Action Projects) --- This course provides students with an opportunity to develop personal capabilities, professional competencies, collaboration skills, and business a
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Winter 19
Winter 20
Mobile Innovation Development TO 426 Fall 18 +2 3 hours
Mobile Innovation Development --- Mobile platforms have emerged as the preferred vehicle for delivering business innovation to consumers.
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Fall 19
Fall 20

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