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Course Namesort desc Number Term Credit Hrs
Advertising Management MKT 411 Fall 20 (B) +1 1.5 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Fall 21 (B)
Advertising Management MKT 611 Winter 21 (B) 2.25 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Advertising Management MKT 711 Fall 21 (A) 2.25 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Advertising Practicum MKT 424 Winter 22 3 hours
Advertising Practicum --- In this action-based learning course, students will assume the different functions which make up a typical adverting agency -- accounts, strategy, creative, etc.
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Behavioral Research in Marketing MKT 896 Fall 20 (A) +1 1.5 hours
Behavior Research in Marketing --- This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disc
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Fall 21 (A)
Brand Management MKT 403 Fall 20 (A) +1 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
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Fall 21 (A)
Business to Business and Industrial Marketing MKT 314 Fall 21 (B) 1.5 hours
Business to Business and Industrial Marketing --- This course introduces students to the challenges and complexities of business to business and industrial marketing.
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Consumer Behavior MKT 313 Fall 20 +5 3 hours
Consumer Behavior --- Formulation of appropriate and effective marketing strategies must begin with a clean and accurate understanding of consumers.
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Fall 21
Spring/Summer 20
Spring/Summer 21
Winter 21
Winter 22
Consumer Behavior MKT 613 Winter 21 (A) +1 1.5 hours
Consumer Behavior --- Virtually all decisions involved in developing an effective marketing mix for a product or service rely on in-depth knowledge of the consumers who comprise the target market.
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Winter 22 (A)
Customer Analytics MKT 426 Winter 21 (A) +1 1.5 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
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Winter 22 (A)
Customer Analytics MKT 626 Winter 21 (A) +1 1.5 - 3 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
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Winter 22 (A)
Customer Experience Value Creation MKT 450 Fall 20 (B) +2 1.5 hours
Customer Experience Value Creation --- In their acclaimed book, The Future of Competition (2004), Ross School Profs. C. K.
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Fall 21 (B)
Winter 21 (A)
Customer Experience Value Creation MKT 650 Winter 21 (A) +1 1.5 hours
Customer Experience Value Creation --- In their acclaimed book, The Future of Competition (2004), Ross School Profs. C. K.
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Winter 22 (A)
Designing Persuasive Communication MKT 407 Winter 21 +1 3 hours
Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copy
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Winter 22
Digital Analytics MKT 323 Winter 21 (B) +1 1.5 hours
Digital Analytics --- The media (non-creative) discipline of advertising has been completely transformed in the data rich digital era of the past decade.
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Winter 22 (B)
Digital Marketing MKT 322 Winter 21 (A) +1 1.5 hours
Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets.
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Winter 22 (A)
Digital Marketing: Applications and Analytics MKT 642 Winter 21 (A) +1 2.25 hours
Marketing Strategy for the Digital Age --- The digital revolution of the last twenty years has changed the nature of business in a very fundamental sense.
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Winter 22 (A)
Dissertation - Candidacy MKT 995 Fall 20 +9 4 - 8 hours
Dissertation - Candidacy --- Dissertation research at the candidacy stage.


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Fall 21
Spring 20
Spring 21
Spring/Summer 20
Spring/Summer 21
Summer 20
Summer 21
Winter 21
Winter 22
Dissertation - Precandidacy MKT 990 Fall 20 +9 1 - 8 hours
Dissertation - Precandidacy --- Dissertation research at the Precandidacy stage.


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Fall 21
Spring 20
Spring 21
Spring/Summer 20
Spring/Summer 21
Summer 20
Summer 21
Winter 21
Winter 22
Fundamentals of Sales Management MKT 310 Fall 20 +5 3 hours
Fundamentals of Sales Management --- Nearly $1 trillion is spent every year on the selling function. Every senior management team must deliver its revenue and profit numbers.
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Fall 21
Spring/Summer 20
Spring/Summer 21
Winter 21
Winter 22
Global Supply Chain Management MKT 640 Fall 20 (A) +3 2.25 hours
Global Supply Chain Management --- Supply chain is the central nervous system of the global economy. Supply chain consists of all activities involved in fulfilling a customer request.
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Fall 21 (A)
Winter 21 (A)
Winter 22 (A)
Independent Study Project MKT 399 Fall 20 +9 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing.
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Fall 21
Spring 20
Spring 21
Spring/Summer 20
Spring/Summer 21
Summer 20
Summer 21
Winter 21
Winter 22
Independent Study Project MKT 750 Fall 20 +9 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to graduate business students in good academic standing.
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Fall 21
Spring 20
Spring 21
Spring/Summer 20
Spring/Summer 21
Summer 20
Summer 21
Winter 21
Winter 22
International Marketing MKT 315 Winter 21 +1 3 hours
International Marketing --- The course focuses on problems of marketing across national borders, marketing within foreign countries and the coordination of global marketing.
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Winter 22
International Marketing Management MKT 615 Winter 21 (A) +1 1.5 hours
International Marketing Management --- Marketing problems arising from various degrees of foreign involvement (exports, licensing, foreign subsidiaries) are considered.
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Winter 22 (A)

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