Advertising Practicum

Course Code
MKT 424
Hours
3 hours
Type
Elective
Offered
  • Winter 20
  • Winter 21
Prerequisites
MKT 411

Advertising Practicum --- In this action-based learning course, students will assume the different functions which make up a typical adverting agency -- accounts, strategy, creative, etc. -- and collectively construct, launch, manage, and evaluate an advertising campaign in service of their client. Students will use in-class sessions to address the challenges of contemporary advertising, and will hold agency meetings to experience the dynamics of working in an advertising agency.