Advertising Practicum

Course Code
MKT 424
3 hours
  • Winter 22
MKT 411 and [(Ross BBA Junior or Senior) or Ross Minor or (Non-Ross Junior or Senior) or Ross Grad]

Advertising Practicum --- In this action-based learning course, students will assume the different functions which make up a typical adverting agency -- accounts, strategy, creative, etc. -- and collectively construct, launch, manage, and evaluate an advertising campaign in service of their client. Students will use in-class sessions to address the challenges of contemporary advertising, and will hold agency meetings to experience the dynamics of working in an advertising agency.

Taught By
John Branch
  • Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
  • Faculty Associate, Center for Russian, East European, & Eurasian Studies
  • Research Fellow, William Davison Institute
John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the...
Marcus Collins
  • Clinical Assistant Professor of Marketing
Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Head of Planning at Wieden+...