Advertising Practicum

Course Code
MKT 424
3 hours
  • Winter 19
  • Winter 20
MKT 411

Advertising Practicum --- In this action-based learning course, students will assume the different functions which make up a typical adverting agency -- accounts, strategy, creative, etc. -- and collectively construct, launch, manage, and evaluate an advertising campaign in service of their client. Students will use in-class sessions to address the challenges of contemporary advertising, and will hold agency meetings to experience the dynamics of working in an advertising agency.

Taught By
John Branch
  • Clinical Assistant Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
  • Faculty Associate, Center for Russian, East European, & Eurasian Studies
Professor Branch currently teaches a variety of marketing and international business courses at the undergraduate, graduate, and executive levels. He...
Marcus Collins
  • LEO Intermittent Lecturer
Marcus Collins is an Award-Winning advertiser and a Lecturer of Marketing at the Ross School of Business, University of Michigan, where he helps...