Business Model Innovation

Course Code
STRATEGY 491
Hours
3 hours
Type
Elective
Offered
  • Fall 18
  • Fall 19

Business Model Innovation --- One key task of the general manager is to acquire, develop, and allocate an organization's resources. Technology is a resource of paramount importance to many organizations; managing this resource for competitive advantage entails integrating it with the firm?s strategy. Recognizing the potential of an innovation and formulating the right strategies to exploit it are not easy. Those who do can gain or solidify a competitive advantage. Those who do not can see their competitive advantage quickly erode. IBM and Apple provide good examples of firms that have transformed themselves through innovation as technological and market challenges erased historical advantages. This course provides an integrative framework for exploring how a firm can attain and maintain a competitive advantage through innovation and the management of technology.

Taught By
Allan Afuah
  • Professor of Strategy
Dr. Afuah’s honors include the 2012 Academy of Management Review (AMR) Best Paper Award. AMR was the world's number one academic journal in...