Communicating to Convince

Course Code
WMBA 526
.75 hours
  • Fall 19

Communicating to Convince --- This is the second of three Business Communication courses in the Weekend MBA degree program focusing on communication objectives in the context of the overall curriculum. The courses provide a foundation of essential business communication principles and frameworks as well as a discussion of audience, channel, process, and planning considerations for both written and oral communication. The overall focus is leveraging communication concepts and skills to connect with receivers in a way that builds, rapport and accomplishes communication goals. Specifically, this course is designed around these following objectives: 1. Understand communication considerations such as channel selection and writing under time pressure; 2. Analyze and evaluate communication choices within business contexts, using analytic and rhetorical assessment tools and frameworks; 3. Understand and apply principles of persuasion and argumentation in both written and oral communication. 4. Select effective persuasive strategies to achieve personal and organizational goals; 5. Leverage collaborative communication to effectively produce proposals, project documentation and presentations. 6. Gain confidence, ease efficiency with professional communication through practice, reflection, feedback, and revision.