Cross-Cultural Business

Course Code
BA 310
3 hours
  • Winter 23
(BBA Sophomore or Junior or Senior) or (Business Minor) or (Non-Ross Sophomore or Junior or Senior)

Cross-Cultural Business --- The course provides a collection of cross-cultural business 'tools' which are required for success in the global economy. The course also provides opportunities to practice these tools through hands-on experiential activities within a multi-cultural team of students from overseas partner institutions.

Taught By
John Branch
  • Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
  • Faculty Associate, Center for Russian, East European, & Eurasian Studies
  • Research Fellow, William Davison Institute
John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the...