Evening Multidisciplinary Action Projects (MAP)

Course Code
BA 554
6 hours
  • Spring 20
  • Spring 21

Evening Multidisciplinary Action Projects (MAP) --- This Multidisciplinary Action Program for Evening MBA students is an intensive elective course designed to apply core course topics to projects sponsored by institutions. Students are formed in teams ranging in size from 4-6 students. The course begins with all of the companies meeting individually with the teams and is centered on a week of travel during the Fall break during which students conduct primary research through interviews of relevant industry participants. There will be 5 scheduled Saturday meetings with faculty and/or sponsors in addition to individual team meetings to be scheduled according to the team's schedules. Projects will vary according to the needs of the sponsoring companies and will include market entry analysis, financial analysis, expansion studies and business model development.

Taught By
Eric Svaan
  • Lecturer of Technology and Operations
Eric Svaan has taught a wide variety of Operations Management courses in MBA, MSCM, BBA and executive programs at the University of Michigan since...