International Marketing Management

Course Code
MKT 615
1.5 hours
  • Winter 17 (A)
  • Winter 18 (A)

International Marketing Management --- Marketing problems arising from various degrees of foreign involvement (exports, licensing, foreign subsidiaries) are considered. Subjects include: marketing research, product planning and development, pricing, promotion, distribution, and organization for international marketing, with emphasis on the management response to parameters which differ from those in domestic marketing, i.e. international economic factors, foreign cultures, nationalism and government influences, economic development, etc.

Taught By
John Branch
  • Clinical Assistant Professor of Business Administration, Ross School of Business
  • Faculty Associate, Center for Russian, East European, & Eurasian Studies
Professor Branch currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels, and...