Marketing Management

Course Code
MKT 300

Hours
3 hours
Type
Core
Offered
Prerequisites
(BBA sophomore or junior or senior) and ACC 300 and BA 200 and TO 301

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.