Marketing Management II

Course Code
MKT 401
Hours
3 hours
Type
Elective
Offered
  • Winter 18
  • Winter 19

Marketing Management II --- This course focuses on marketing strategy, building on the concepts and skills learned in Marketing 300. The course presents an opportunity for students to learn, examine, and apply strategic marketing decision processes with the goals of establishing, maintaining, or improving the firm's competitive advantage. Case studies, examples from current business news, and group projects will be used to illustrate strategic principles.