Nonprofit and Social Marketing
- Winter 19 (A)
- Winter 20 (A)
The participating organizations may be public or private, nonprofit or for-profit enterprises with a social mission. The social change objectives can be on an individual level, community level, state or regional level, or even a social issue of national interest. The professor will provide information on collaborating organizations on which student teams may ‘bid’ or student teams may pursue an organization that they select. Potential project examples might include the following:
- The College of Engineering may be interested in a campaign to encourage women to pursue education in Science, Technology, Engineering and Math disciplines.
- The City of Ann Arbor may be interested in a campaign to promote the ban of single use plastics in city restaurants.
- Other participating organizations include American Red Cross, Big Brothers and Big Sisters, The Rudolf Steiner School, The Shelter Association, Ypsilanti Parks & Rec, The Detroit Center, The Carr Center at the Detroit Museum of Art, as well as local homeless shelters, health clinics, etc.