Strategic Marketing for Entrepreneurs

Course Code
WMBA 607
2.25 hours
  • Spring 21
  • Spring 22

Strategic Marketing for Entrepreneurs --- This course is part of the "themed elective" in Entrepreneurship for second year WMBA students. It adapts the concepts developed in the Strategic Marketing Planning course, WMBA 601. The material in WMBA 601 leans toward large multi-national companies and the strategic marketing issues and systems and those types of companies face. The WMBA 607 course develops concepts and practice of strategic marketing more toward de novo, smaller, startup companies. Thus, the cases, textbook, and handout lecture presentations are all modified to deal with these types of companies.

Taught By
John Branch
  • Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
  • Faculty Associate, Center for Russian, East European, & Eurasian Studies
  • Research Fellow, William Davison Institute
John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the...