Strategic Marketing for Product and Brand Managers
- Winter 20
- Winter 21
Strategic Marketing for Product and Brand Managers --- This is the capstone marketing course at the Ross School of Business. The purpose of this course is to develop sustainable marketing strategy keeping in mind the external dynamics of product markets. Another objective of the course is to familiarize students with cutting-edge trends and developments in the world of marketing and strategy. The course is targeted towards students with career interests in marketing, strategy, consulting, general management, and entrepreneurship. The course content spans multiple industries including technology, manufacturing, media, and consumer packaged goods. Material is presented using a mix of cases, lectures, live cases, and a group project.