The Marketing Area at the Ross School of Business invites U.S. Citizens and Permanent Resident BBA and MBA students demonstrating a strong interest in Advertising or Marketing Communications to apply for the Leo Burnett Award.
Please note that to be eligible, students must be enrolled full-time in the Winter 2024 term. This scholarship will be applied against tuition only. Students with full tuition-based scholarships need not apply, as they will not be considered.
If you are unsure if you have a tuition-based scholarship or would like to inquire on how this award may impact your current award notice, please feel free to contact Ross Financial Aid at rossfinaid@umich.edu prior to applying to inquire if your 2023-2024 financial aid award would be affected if selected for this award.
Several scholarships ($2,500 for each BBA award and $3,750 for each MBA award) towards Winter term tuition will be available.
Mr. Leo Burnett founded the Leo Burnett Company in 1935 during America’s Great Depression. Originally fitting into a suite of rooms at Chicago’s Palmer House Hotel, the company grew and built a sound national reputation. In 1999, the Leo Group’s estimated U.S. and International billings topped $7.6 billion, and the company counted Kellogg, Pillsbury, and Maytag among its blue-chip clients. Today, Leo Burnett Worldwide is a part of the French group Publicis. It has 97 offices in 84 countries and more than 8,500 employees. The company still adheres to Mr. Burnett’s philosophy on growth: “Take care of the ads, and the profits will take care of themselves.”
Application Requirements
The scholarship is open to U.S. Citizens and Permanent Resident BBA and MBA students focusing on Advertising, Marketing, or Marketing Communications. Students must be enrolled full-time in the upcoming winter term and have no other tuition-based financial aid. Please submit the following materials to apply:
- Resume
- Unofficial Transcript
- A brief statement (less than 400 words) on your advertising, marketing, or marketing communications interests (including work experience, internships, and career goals/plans) and any special accomplishments.
A list of all Marketing courses you have taken in the past and those that you are registered for in the Winter 2024 term.
DEADLINE: All applications must be received by 11:59 p.m. on Nov. 26, 2023.
Award winners will be notified by the Marketing Area (via e-mail) on or before Dec. 31, 2023. If you do not receive an e-mail by this date, it means that you have not been selected as an awardee.