Shalena Srna

Shalena Srna

  • Assistant Professor of Marketing
Education
  • PhD University of Pennsylvania 2018
  • M.S. University of Pennsylvania 2017
  • BS University of California
  • Berkeley 2013

Contact Information

Phone
(734) 647-4727
Email
Room
R5474
Research

Shalena Srna (pronounced shah-lee-nah sur-nah) is an Assistant Professor of Marketing at the University of Michigan's Ross School of Business. Her research examines consumer perceptions, motivation and decision making, and has been published in marketing and psychology journals, including the Journal of Consumer Research and Psychological Science. She graduated from the Wharton School at the University of Pennsylvania with a Ph.D. joint in marketing and psychology. Shalena received a B.S. from the Haas School of Business at the University of California, Berkeley. 

The Aesthetics We Wear: How Attire Influences What We Buy

Authors
Cutright, K.M., Srna S., Samper, A.
Published Date
2019

Source

Journal of the Association for Consumer Research
Volume: 
4
Issue: 
4
Pages: 
387-397
Authors
Schrift, Rom Y.; Parker, Jeffrey R.; Zauberman, Gal; Srna, Shalena
Published Date
2018

Source

Journal of Consumer Research
Volume: 
44
Issue: 
6
Pages: 
1307-1324
Authors
Srna, S., Schrift, R.Y., Zauberman, G.
Published Date
2018

Source

Psychological Science
Volume: 
29
Issue: 
12
Pages: 
1942-1955
Ross Thought In Action
Research by Michigan Ross Professor Shalena Srna finds that those who believe they’re doing multiple things at once tend to perform better.

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