BA 685 International Business Immersion is an experiential course for second year Ross MBA students designed to enhance their global leadership capabilities, awareness of diverse business issues on the current international landscape, and on-the-ground experience in a specific country. The course responds to the increasing need for managers to have an international business perspective that enhances their business and management knowledge.

This year's experiential course involved three elements:

  • Investigation of healthcare in a select group of countries via lectures and case discussions during the first half-term. This involves learning about healthcare issues in a variety of emerging markets. Students work on team projects that delve more deeply into specific institutions within select countries.    
  • Travel to the specified country (India, Sri Lanka, Rwanda, and Ethiopia) over spring break to interview relevant stakeholders to gather information about selected topics and understand the local landscape.
  • Students complete the work on their team projects during the second half-term, which culminates with a final report and presentation.

LiveWell

LiveWell is a medical rehabilitation facility in Tamil Nadu, India, which provides rehabilitation care and step down care for patients who have had major illness or undergone surgery but need additional support to develop necessary skills to live independently.

The team was engaged to help LiveWell approach its growth through a cultural lens focusing in three areas of culture: values, people, and operations. LiveWell’s objectives were to expand the facility from 35 beds to 100 beds over a period of three to five years. They are also striving to become a Center of Excellence for all rehabilitation needs. The student team’s objective was to define the fundamentals required for this expansion with culture as a central focus.

The team’s research involved both primary and secondary sources. Over 35 interviews were conducted, including interviews in India and in the U.S. The team then identified several recommendations to address issues and foster improvements at LiveWell. These recommendations focused on values, people, and operations.

IKP Centre for Technologies in Public Health

IKP Centre for Technologies in Public Health (ICTPH) is a non-profit of the IKP trust focused on delivering inclusive healthcare through action based research.

Sugha Vazhvu is an ICTPH field experiment started in 2009 aimed to demonstrate a sustainable and scalable model of healthcare delivery for the rural India. There is a nine-month bridge training program (BTP) in place that is focused on primary care in rural settings. The shortage of doctors is a critical barrier to primary care in rural India.

The student team’s research found that India has two parallel healthcare systems: the ayush, or traditional medicine, and allopathy, or modern medicine. Since there are more Ayush doctors than allopathy doctors, Ayush graduates could significantly increase the pool of primary care physicians. But integrated medicine controversy influences stakeholder opinions. The success of BTP hinges on a new ecosystem that builds trust and credibility. And long-term success depends on understanding the macro and micro environment. A comprehensive launch readiness assessment will prepare BTP for a successful rollout.