Global Immersion

Corporate Strategy in China

Course abroad for two weeks in May; on-campus sessions are held throughout the winter semester.
Beijing, Shanghai, and Shenzen, China
3 credits - BUSABRD/STRATEGY 320
U-M undergraduates of all majors

Develop cross-cultural skills and broaden your knowledge of doing business in China. This course aims to provide a comprehensive understanding of the Chinese economy within the context of the global economy. The course will involve meetings with business leaders, visits to multinational companies, class discussions, networking with Ross alumni, and engaging in cross-cultural immersion activities. Through this action-based learning experience, students will develop their knowledge of China’s economy, legal environment, and innovative business strategies, as well as the cultural and political context that influences each of these factors.  

Areas of Study: Strategy, international business, communications, cross-cultural studies, Chinese studies

Faculty Leaders: Brian Wu, Associate Professor of Strategy and Faculty Director of Ross China Initiatives 

Applications are due on Monday, December 3, 2018

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Student Stories

Kiva McGhee, BBA ‘18
“The Ross Global Immersion Course in China and Hong Kong was such an incredible experience. Learning how to conduct business on a global scale has always been important to me, but this class gave me the resources and tools to actually see firsthand how business in China works. We got to visit incredible companies like Alibaba and Tencent, and I know that an experience like this is a once-in-a-lifetime opportunity. I am even more motivated now to study abroad for a semester and want to have as many intercultural experiences as possible. This trip really inspired me to want to take my career abroad. I can't wait to go back!”
Past Participant
"Participating in the Global Immersion Course in China allowed me to gain first-hand exposure to the second largest economy in the world. The corporate exposure during the course will open your eyes and prepare you for your future career, especially because you will have so many valuable experiences that you can talk about to recruiters, co-workers, family, and friends."