Forbes’ CMO Forum is Coming to the Stephen M. Ross School of Business

The event will feature marketing executives from some of the world’s top companies discussing how companies can survive and thrive in the midst of disruptions

The Stephen M. Ross School of Business at the University of Michigan announced the next installment of Forbes’ CMO Forum. The event will take place on Saturday, April 7, 8:30 a.m. - 5:00 p.m. at the Ross School of Business.

The 2018 CMO Forum, “Marketing 2020: Harnessing Disruption for Business and Brand Growth,” will feature panel discussions from top marketing executives, who are also Michigan Ross alumni, and focus on how organizations can continue to grow and thrive despite recent disruptive changes in the business environment. With the rapid evolution in data, technology, and changing consumer needs and expectations, companies are constantly seeking new ways to stay ahead of the curve.

This event is part of Forbes’ series of forums at leading business schools where CMO and CEO alumni visit their alma mater to connect with faculty and students for an idea exchange.

Michigan Ross is an especially appropriate venue for this forum, since the Marketing Area at Ross is ranked #2 for its undergraduate and #4 for its graduate marketing programs by U.S. News and World Report (2018), and is also ranked in the top 10 among all Marketing Departments for its research productivity in premier marketing journals.

“We are very excited to host the CMO Forum at Michigan Ross,” said Rajeev Batra, Sebastian S. Kresge Professor of Marketing at Michigan Ross and faculty lead of the Michigan Ross forum. “Whether they are an entrepreneur or joining an established company, everyone is facing the same challenges and opportunities created by these massive disruptions. We hope that by hearing first-person accounts from these very successful Ross alumni, attendees will gain knowledge and insight – and be inspired – about how they can leverage these disruptions for business and brand success.”

The schedule is as follows:

  • 8:30-9:45am - “Entrepreneurial Marketing in an Age of Disruption: Creating New Business Models and Revenue Streams”
    • Featuring Samantha Goldman, Head of Enterprise Marketing, Lyft; and Tom Lewand, CEO, Shinola

  • 10:00-11:00am - “Harnessing Disruption to Create New Business and Brands”
    • Conversation with Carlos Becil, CMO, Coach; Samantha Goldman, Head of Enterprise Marketing, Lyft; Jeannine Haas, CMO, Gulfstream; and Tom Lewand, CEO, Shinola

  • 11:20am-12:30pm - “Opportunities and Threats from New Technologies and Data”
    • Featuring: Sanket Amberkar, SVP Marketing, Falkonry; Mark-Hans Richer, CMIO Fortune Brands; and Nicole Smith, former CMO, Dallas Wings

  • 1:45-3:15pm - “Harnessing Disruption for Brand Relevance”
    • Featuring Carlos Becil, CMO Coach; Jeannine Haas, CMO Gulfstream Aerospace; Maurice Herrera, former CMO, Weight-Watchers; and Matt Jauchius, CMO, Fifth Third Bank

  • 3:15-4:45pm - “Implications and Next Steps for Companies and B-Schools”
    • Panel includes Sanket Amberkar, SVP Marketing, Falkonry; Matt Jauchius, CMO, Fifth Third Bank; Mark-Hans Richer, CMIO, Fortune Brands, and Nicole Smith, former CMO, Dallas Wings

Registration for the event is currently at capacity, but you can learn more and add yourself to the waitlist by clicking below.

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About Michigan Ross

The Stephen M. Ross School of Business at the University of Michigan is a vibrant and distinctive learning community grounded in the principle that business can be an extraordinary vehicle for change in today's society. Michigan Ross is a leading business school, dedicated to building a better world through business. The Ross School of Business’ mission is to develop leaders who make a positive difference in the world.

Ross is consistently ranked among the world's leading business schools. Academic degree programs include the BBA, MBA, Part-time MBA (Evening and Weekend formats), Executive MBA, Global MBA, Master of Accounting, Master of Supply Chain Management, Master of Management, and PhD. In addition, the school delivers open-enrollment and custom executive education programs targeting general management, leadership development, and strategic human resource management.


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