The University of Michigan’s Ross School of Business has announced a new concentration for the Full-Time MBA (FTMBA) degree program. The Data and Business Analytics Concentration is designed for MBA students who are looking to hone their analytical skills to develop data-driven business strategies and recommendations.

The new concentration will be offered beginning in fall 2018 and is the first to launch under the leadership of Associate Dean of Full-Time and Global MBA Programs Brad Killaly. The FTMBA program began developing the concentration in 2017 after receiving feedback from students who desired a more specialized concentration focused on big data.

“We’ve developed the Data and Business Analytics Concentration to meet the needs of today’s MBA student as well as today’s evolving business world,” said Killaly. “As students continue to seek careers in data-intensive industries, such as consulting and technology, Michigan Ross will offer the necessary business acumen that students can utilize to give themselves a competitive edge.”

Students are required to take courses from a  wide array of options, including big data management, marketing research, marketing engineering, advanced big data analysis, data mining, digital marketing, mobile innovation development, and information econometrics.

In an era in which analytics can make or break company success, employers are increasingly seeking workers who understand and utilize  business analytics. With this concentration, the FTMBA Program Office is partnering closely with the Career Development Office to ensure MBA students are prepared with the necessary skill set to manage one of today’s most important business issues.

“We are excited to introduce the new data and business analytics concentration to the Michigan Ross FTMBA Program,” said Heather Byrne, Director of the Michigan Ross Career Development Office. “Companies want individuals who can lead their organizations using data and thinking analytically. Our goal is to prepare students to explore career options in which they can apply these skills, and help companies source exceptionally-qualified talent.”

Michigan Ross also has MBA concentrations in Business and Sustainability and Healthcare Management, a certificate in Real Estate Development, a Fast Track in Finance, and the Tauber Institute program in operations. To learn more about Michigan Ross MBA admissions deadlines and information, visit www.michiganross.umich.edu.
 

About Michigan Ross

The Stephen M. Ross School of Business at the University of Michigan is a vibrant and distinctive learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business’ mission is to develop leaders who make a positive difference in the world. Through thought and action, members of the Ross community drive change and innovation that improves business and society.

Ross is consistently ranked among the world's leading business schools. Academic degree programs include the BBA, MBA, Part-time MBA (Evening and Weekend formats), Executive MBA, Global MBA, Master of Accounting, Master of Supply Chain Management, Master of Management, and PhD. In addition, the school delivers open-enrollment and custom executive education programs targeting general management, leadership development, and strategic human resource management.