Jonathan Shar

MBA ’95
Senior Vice President, Revenue & Product Development
Barnes & Noble Education, Inc. (BNED)

Career Background

Jonathan Shar has served in a wide range of leadership roles across a diverse set of companies and industries ranging from media, marketing, consumer goods, retail and education.  Mr. Shar currently serves as the Senior Vice President, Revenue & Product Development at BNED.  In this role, he is responsible for identifying and developing products and services to deliver innovation, growth and increased profitability across the company’s business segments and offerings.

Prior to joining BNED, Mr. Shar served as Chief Marketing Officer at Akademos, Inc., a disruptive and growing e-commerce and digital marketing company that provides online bookstore services, digital learning materials and real-time analytics to colleges and universities. He previously was the General Manager of NOOK Digital Content at Barnes & Noble, Inc. where he oversaw business development, product development and marketing for the global digital content businesses. Prior to his nearly five years with NOOK, he served as Senior Vice President and General Manager at CNNMoney, responsible for the CNNMoney website and mobile franchise. Prior to that, he was Vice President of Consumer Marketing at Sports Illustrated Group and Director of Consumer Marketing for FORTUNE Magazine Group.

Jonathan received a Bachelor of Arts degree from Tufts University and has an MBA from the University of Michigan; and currently serves on the advisory board for Rutgers University’s, Leading Disruptive Innovation program.