360° Thinking

Look at a challenge or a problem from different angles to come up with the best solution. Learn to integrate different perspectives into a complete picture.


Junior Year fall: ross Integrative Semester

In this unified semester, unique to Michigan Ross, you explore the connections between different business disciplines by studying one set of cases in all four classes, from multiple points of view.

BCOM 350: Professional Communication Strategies

BL 300: Business Law & Ethics

MO 300: Behavioral Theory in Management

TO 313: Operations Management


SENIOR YEAR FALL: STRAT 390 - CORPORATE STRATEGY

This integrated course focuses on the nature of general management: management of the entire business rather than any particular functional area (accounting, finance, marketing, production, etc.). Taught by the case method, from the perspective of a general manager, this course provides a structure for integrating analytic concepts and techniques. You will experience a wide variety of strategic and organizational problems in businesses of all sizes. 

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Senior year winter: Capstone Experience

You’ll complete your Michigan Ross education senior year with with a Capstone Experience, which can take one of three forms.

  • An integrated capstone course that puts your entire Ross education into practice.
  • A professional development course focused specifically on preparing your for a particular career.
  • A research project, especially useful if you plan to continue on to graduate school.

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Ross Electives

Pursue your own business interests with dozens of Ross electives to choose from -- things like Digital Marketing, Consumer Behavior, Entrepreneurial Business Basics, Advanced Business French, Real Estate Finance and Fundamentals, and many others.

Undergraduate electives at Ross

Dual Degrees and Minors

If you have a strong academic interest in addition to business, as a Ross BBA you may be able to pursue a second bachelor’s degree or a minor in another subject. It can be a great way to further round out your education, broaden your outlook, and open up additional career options.

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Stephen M. Ross School of Business
University of Michigan
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