Becoming a Purpose Driven Organization

In this 4-week course, discover what it means to be a Purpose-Driven Organization and learn how you can align your organization with an authentic high purpose, one that intersects with business interests and helps guide decision-making. Readings, discussions, and application activities in this course provide you with the necessary skills and tools you need to help your company become a purpose-driven organization. One of the most important insights associated with creating a purpose-driven organization is that in a company that has an authentic higher purpose, all decisions are arbitrated by the purpose. This leads the company to move from decisions of expediency to decisions of principle. 

Who Should Attend
  • Executives, leaders, and department heads 
  • Rising leaders in their organizations who are seeking new ways to maximize and motivate their employees by giving new purpose to their organization. 
  • Ideal candidate roles are in the mid-range or above in their organization.
  • Teams designated to bring purpose to an organization.
The Experience

KEY BENEFITS

  • Create a purpose-driven organization
  • Move a culture from focusing on limitations to identifying possibilities.
  • Increase employee engagement, customer satisfaction, and economic performance.
  • Unleash the positive energizers in your organization to inspire and achieve.
  • Learn from video cases of CEOs who have succeeded
  • Learn from the foremost book on Creating a Purpose-Driven Organization

WHAT SETS THIS PROGRAM APART

  • Disrupt managerial conventional assumptions that create a workforce that fosters self-interest and is motivated by external rewards and punishments which in turn, builds systems of managerial control and encourages employees to make conventional assumptions.  This thinking increases failure to see opportunities and lead to conflict, resisting feedback, underperformance, and personal stagnation. 
  • Develop leaders who accept the truth of conventional reality and recognize they have the power to transform it.
  • Engage in a live Q&A session with faculty leadership expert, Robert Quinn
  • Learn from Michigan Ross, #3 Global Provider Financial Times Open Enrollment, 2020.

This course is organized by daily lessons requiring approximately 30 minutes of your time.  Activities vary in type (videos, readings, online discussions, etc.) and you can complete them all at once or in small segments, as time allows throughout your workday. 

Week One: Discovering Our Purpose

  • Envision a Purpose-Driven Organization
  • Discover the Purpose
  • Meet the Need for Authenticity
  • Organizational and Individual Diagnostic

Week Two: Individual and Organizational Purpose

  • Work in Teams or Individually to Interview and Refine Purpose

Week Three: Imbuing the Organization with Purpose

  • Turn the Higher Purpose into a Constant Arbiter
  • Stimulate Learning
  • Turn Mid-level Managers into Purpose-Driven Leaders
  • Connect the People to the Purpose
  • Unleash the Positive Energizers

Week Four: Starting Your Purpose Journey

  • Work in Teams or Individually to Finalize Purpose and Action Plans (2.5 days)
  • Closeout the course with a live session with renowned MI Ross leadership faculty, Robert Quinn.
PDO

Faculty

Robert Quinn
  • Professor Emeritus of Management and Organizations
Anjan Thakor
  • John E. Simon Professor of Finance Olin School of Business Washington University
$1,000US

Tuition & Fees

Tuition covers access to content and activities. It is also where you will upload videos of yourself to receive feedback at the end of the program. This is a self-guided journey, however, moderators and/or executive coaches – are available for additional fees to guide within the virtual environment, facilitate live in-person webinars, or for additional online executive coaching sessions. If you would like to engage a moderator or would like to experience this program with your team, please contact Program Portfolio Director, Michael Williams to learn more -- RossExecEd@umich.edu or +1.734.763.1000. Program discounts may be available for selected programs; contact us for specific details. Program registration closes 5 days prior to the program start date. The fee must be paid in full in US dollars (net of any tax) before access to the platform can be granted. 

11 Jan - 5 Feb 2021

Tuition & Fees

$1,000US
Location: Web/Online
Format: Online
More info

Tuition covers access to content and activities. It is also where you will upload videos of yourself to receive feedback at the end of the program. This is a self-guided journey, however, moderators and/or executive coaches – are available for additional fees to guide within the virtual environment, facilitate live in-person webinars, or for additional online executive coaching sessions. If you would like to engage a moderator or would like to experience this program with your team, please contact Program Portfolio Director, Michael Williams to learn more -- RossExecEd@umich.edu or +1.734.763.1000. Program discounts may be available for selected programs; contact us for specific details. Program registration closes 5 days prior to the program start date. The fee must be paid in full in US dollars (net of any tax) before access to the platform can be granted. 

Brochure and Program Information

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