Exceptional leaders aren’t made by conventional education

You’ll learn fundamentals in the classroom, but nothing is as rigorous as real business. Go beyond hypothetical situations and simulations and manage a real business in our Living Business Leadership Experience (LBLE) course.

What is Living Business Leadership Experience (LBLE)?

Effective leaders lead up, down, and across organizations – just as you'll do in the Living Business Leadership Experience course. Work with a company and team of students to establish and run real, profitable enterprises. This could entail new products, business lines, or functional units. This course is open to MBA2s. You must apply and be accepted to join the class. 

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Ross School of Business
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Technology & Operations

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Ross Registrar's Office
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701 Tappan Street
Ann Arbor, MI 48109

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Stewart Thornhill
Executive Director
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Stephen M. Ross School of Business
University of Michigan
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Ann Arbor, MI 48109-1234

Phone: 734-647-4027
TechnologyBusinessInnovationForum@umich.edu">TechnologyBusinessInnovationForum@umich.edu

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Shinola sign in window“The mantra of “Learning Business by Doing Business” is what drew me to this course in the first place — and it definitely works. I feel more prepared to lead in my full-time job post business school than ever before.”

— Aaron Schmit, MBA '18, worked with Shinola

 

LBLE Stories

Student Voices

Today in Class: Managing a Very Real New Product Launch for the World’s Fastest Growing Luxury Brand

It started with an email — an email from the Ross MBA Program Office announcing a new course opportunity that sounded too good to turn down.
Ross News Blog

Michigan Ross Students First to Lead and Run Real Businesses as Part of New Course

​ Giving students the opportunity to lead real businesses as part of the Ross experience has been a vision of Scott DeRue, the Edward J. Frey Dean of the Stephen M. Ross School of Business, since before he assumed his current role in 2016. This fall, that vision became a reality as MBA students and...
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Scott Skinner, MBA '18 video

Elevating Affordable Housing

Scott Skinner, MBA '18, took LBLE to expand his knowledge of real estate. He worked with The NRP Group to elevate the standard for supportive services like workforce development and transportation in affordable housing communities.


Sponsoring Companies

Sponsoring companies logos

Ford

Technology and mobility
Identify customer segments, develop a business case for a smart mobility product, and create an initial product design for in-vehicle integration.

The NRP Group

Real estate development and affordable housing
Establish an enterprise that develops and implements a new model for affordable housing in the U.S.

Shinola

Luxury retailer
Gain hands-on experience in digital marketing strategy, e-commerce optimization and retail market activation as you work with Shinola's marketing team to improve aided brand awareness from 6% to ~40% to increase competitiveness in the industry.

Michigan Academy for the Development of Entrepreneurs - MADE

Entrepreneur development
Systematically develop a model to support entrepreneurs in low- and middle-income countries and build value creating tools and processes based on that approach.  

Daily Fuel

Digital media and news
Create, launch, and manage a new revenue-producing digital media business aimed at current students and University of Michigan alumni.

Warmilu

Healthcare device startup
Develop and execute a market entry strategy for outdoor seating products that provide warmth via Warmilu's patented InstaWarmer technology.

Michigan Business Education Navigator - MBEN

Education and technology
In partnership with Google spin-off Gooru, design and launch a technology tool that provides real-time navigation guidance to students looking to optimize their experiences at Michigan Ross.