When your organization sponsors the Capstone MAP, you get a diverse team of top BBA, Minor in Business, and Master of Management students, guided by faculty advisors, to tackle your pressing business challenges.



  • Get a fresh look at your business issue from an unbiased team.
  • Receive thorough, data-driven recommendations.
  • Gain exposure to the latest business tools and techniques practiced by faculty and top students.
  • Build relationships with undergraduate and MM students, reinforcing recruiting strength with Ross.
  • Directly invest in the education and devlopment of tomorrow's business leaders.

Considering MAP

If you are interested in sponsoring a project, the first thing to do is develop a project proposal. 

What makes a good proposal?

MAP delivers the most value when you have pressing issues with no simple solution. The best projects:

  • Have no existing or obvious solution.
  • Have strong support from senior management.
  • Require a multidisciplinary approach.
  • Can be successfully completed in the time allowed.
  • Demand a set of actionable recommendations.
  • Are structured so most of the work can be completed remotely.


  • Provide an engaged project liaison.
  • Provide relevant data, which may be proprietary, to the team.
  • Arrange for the team to interview key personnel appropriate to the project.
  • Schedule a phone call with the faculty advisor prior the start of class (early January).
  • Schedule weekly or bi-weekly check-ins with the student team. This will include an initial, midpoint, and final touchpoint meeting.
  • Companies are expected to host students on-site (if local) or facilitate relevant work.

Getting Started with MAP

If you have a potential project in mind, here are the next steps:

1. Developing a project proposal with us

We’ll work with you to ensure that the proposal meets the objectives of the school as well as your organization.

2. Review and approval: Ross faculty review all proposals.

We’ll get back in touch to provide an update on the status of your project within a month of the proposal deadline.

3. Bidding and team formation

Students bid to work on approved projects and are assigned, along with faculty mentors, according to their preferences and your stated needs.

4. Kickoff

Students immerse themselves in your project, primarily in Ann Arbor with limited ability for a site visit in Southeast Michigan.

Start a Proposal

Proposal opens Sept. 4, 2018

Proposal form closes Sept. 30, 2018 or when capacity is reached.

Project Duration

14 weeks

Early January to Mid-April

Sponsor Notifications

Program Capacity
40 projects

Capstone MAP Proposal Form

MAP Sponsor Guide

Contact Information

Office of Action-Based Learning


Making MAP Succeed

How to plan a successful project

  • Begin early - we’re happy to help.
  • Educate management about MAP.
  • Get senior management buy-in.
  • Appoint a company liaison.
  • Communicate project goals early.
  • Identify information sources (internal and external).
  • Budget for project costs.

Tips to keep the project on track

  • Provide weekly contact or meeting (plan on one to two hours per week).
  • Schedule midterm project review.
  • Be available and be responsive.
  • Manage responsiveness within your corporation.
  • Contact faculty advisor if issues arise.
  • Keep team focused. Expect some modifications to the Statement of Work.
  • Get to know the team.

Consider who to invite

  • Make plans to attend final presentation on campus.
  • Invite other members of your organization to the presentation.
  • Attendees provide valuable feedback on next steps.

Get the most out of the engagement

  • Put students in touch with recruiting personnel for full-time opportunities; a positive experience will be shared among peers.
  • Continue to provide feedback after project is completed.