How to Sponsor MAP: Capstone

When your organization sponsors the Capstone MAP, you get a diverse team of top BBA, Minor in Business, and Master of Management students, guided by faculty advisors, to tackle your pressing business challenges.

THE BENEFITS OF SPONSORSHIP

• Get a fresh look at your business issue from an unbiased team.
• Receive thorough, data-driven recommendations.
• Gain exposure to the latest business tools and techniques practiced by faculty and top students.
• Build relationships with undergraduate and MM students, reinforcing recruiting strength with Ross.

Considering MAP

If you are interested in sponsoring a project, the first thing to do is develop a project proposal. 

What makes a good proposal?

MAP delivers the most value when you have pressing issues with no simple solution. The best projects:

• Have no existing or obvious solution.
• Have strong support from senior management.
• Require a multidisciplinary approach.
• Can be successfully completed in the time allowed.
• Demand a set of actionable recommendations.
• Are structured so most of the work can be completed remotely.

RESPONSIBILITIES & COSTS

• Provide an engaged project liaison.
• Provide relevant data, which may be proprietary, to the team.
• Arrange for the team to interview key personnel appropriate to the project.
• Schedule a phone call with the faculty advisor prior the start of class (early January).
• Schedule an initial (early January), midpoint (early March), and final touch point (mid April) with the student team(s).
• Pay to host the team at your location (if local), or meet in person at Ross (if not local) for one of the three touch points (strongly encouraged but not required).
• Ideally, host two teams on either the same or different projects.

Getting Started with MAP

If you have a potential project in mind, here are the next steps:

1. Developing a project proposal with us

We’ll work with you to ensure that the proposal meets the objectives of the school as well as your organization.

2. Review and approval: Ross faculty review all proposals.

We’ll get back in touch to provide an update on the status of your project within a month of the proposal deadline.

3. Bidding and team formation

Students bid to work on approved projects and are assigned, along with faculty mentors, according to their preferences and your stated needs.

4. Kickoff

Students immerse themselves in your project, primarily in Ann Arbor with limited ability for a site visit in Southeast Michigan.