Capstone MAP project (whirlpool)

When your organization sponsors the Capstone MAP, you get a diverse team of top BBA and Minor in Business students guided by faculty advisors, to tackle your pressing business challenges.

Proposal Opens: August 1, 2023     |      Proposal Closes: November 17, 2023    |      Project Timeline: January - April
Project Duration: 12 Weeks     |      Program Capacity: 20 projects

Get a fresh look at your business issue from an unbiased team.

Receive thorough, data-driven recommendations.

Gain exposure to the latest business tools and techniques practiced by faculty and top students.

Build relationships with undergraduate and MM students, reinforcing recruiting strength with Ross.

Directly invest in the education and development of tomorrow's business leaders.

Considering MAP

MAP delivers the most value when you have pressing issues with no simple solution. The best projects:

  • Have no existing or obvious solution.
  • Have strong support from senior management.
  • Require a multidisciplinary approach.
  • Can be successfully completed in the time allowed.
  • Demand a set of actionable recommendations.

View previous MAP Projects

  • Depending on the nature of the team’s site visits, estimated project costs will start at $1,000, which covers all projects within driving distance of Ann Arbor. 
  • Provide an engaged project liaison.
  • Provide relevant data, which may be proprietary, to the team.
  • Arrange for the team to interview key personnel appropriate to the project.
  • Schedule a phone call with the faculty advisor prior the start of class (early January).
  • Schedule weekly or bi-weekly check-ins with the student team. This will include an initial, midpoint, and final touchpoint meeting.
  • Sponsors are asked to contribute $1,000 which goes directly towards supporting the program and student experience including any local site visits. A custom project fee can be developed with the Office of Action-Based Learning for projects requiring travel away from southeast Michigan.
  • A limited number of fee subsidies and waivers are available to qualifying organizations and can be requested via the proposal form.
Getting Started with MAP

If you have a potential project in mind, here are the next steps:

1. Developing a project proposal with us

We’ll work with you to ensure that the proposal meets the objectives of the school as well as your organization. Program capacity is limited to 40 projects for Capstone MAP. 

2. Review and approval: Ross faculty review all proposals.

We’ll get back in touch to provide an update on the status of your project within a month of the proposal deadline.

3. Bidding and team formation

Students bid to work on approved projects and are assigned, along with faculty mentors, according to their preferences and your stated needs.

4. Kickoff

Students immerse themselves in your project, primarily in Ann Arbor with limited ability for a site visit in Southeast Michigan.


Office of Action-Based Learning​   734-615-2096

Fill out our MAP Interest Form and a member of the Ross Action-Based Learning team will contact you with more information and to discuss your ideas