Identify, quantify and recommend strategic opportunities for growth and expansion of the Mrs. Meyer's business.

Create a marketing plan and sales strategy for increasing consumption of specialty coffee in domestic Rwandan markets.

Structure the launch and growth strategy for a new coffee brand and outline how to increase brnd exposure in retail and online spaces.

Develop a marketing strategy for increasing product awareness in the U.S.

Provide a strategic plan for the continued growth of the Dum Dums lollipop brand in the U.S.