Create a budget-friendly marketing strategy that effectively targets both families seeking childcare and potential donors—distinct groups with unique priorities—by utilizing the most impactful channels to expand reach and increase donor engagement.

Conduct market research identifying opportunities, competitors, and strategic considerations for FoodFinder expanding into the healthcare referral space. For instance, do so by exploring how best we might replicate our initial proof-of-concept Gwinnett Health Finder (https://gwinnetthealthfinder.org/) across the country for other local/state government clients.

Develop a detailed and comprehensive action plan to improve FoodFinder's measurement of key impact metrics and collection of user feedback.