Formulate a full business plan for Detroit Container Radio.

Health Literacy Zambia (HLZ) is a volunteer-based grassroots organization in Zambia, Africa, that focuses on improving women’s and children’s health in rural areas with the focus being on the vulnerable/poorest people, and of course not segregating the vulnerable men in the community because we value inclusion and diversity.

We also focus on providing school necessities for the most vulnerable children and helping them get back to school because we believe in education for all.

The project’s goal is for the Ross team to collaborate with Health Literacy Zambia to formulate a detailed Brand Development plan and an enhanced communication and social media plan, with a three-year implementation roadmap to launch and execute.

Develop a go-to-market strategy for expanding this early childhood education organization into foreign markets and recommend strategies for maintaining brand quality in those markets.

Create a marketing and media outlet plan to promote youth and community development through cultural traditions, arts and education.

Explore the expansion of Hostel Detroit to the Ann Arbor market.

Conduct an environmental scan of the current US ECE field and analyze our position, products, and current customers in relation to that information to create a situation analysis report that will be used for strategic planning by the organization.

Develop a go-to-market strategy for expanding this early childhood education organization into foreign markets and recommend strategies for maintaining brand quality in those markets.

Develop a go-to-market strategy for expanding this early childhood education organization into foreign markets and recommend strategies for maintaining brand quality in those markets.

Conduct a situation analysis and financial impact assessment for a variety of expansion options.

Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.