Action-Based Learning Projects:
MAP & Consulting Studio

South Africa

South Africa
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop a comprehensive market analysis and market entry strategy for a new product in the renewable energy and fertilizer space in South Africa and possible other specified low- to middle-income countries.
Faculty Advisors

Ann Arbor, MI, USA

Ann Arbor, MI, USA
2023
BBA Capstone
Market Analysis and Assessment
Conduct market research identifying opportunities, competitors, and strategic considerations for FoodFinder expanding into the healthcare referral space. For instance, do so by exploring how best we might replicate our initial proof-of-concept Gwinnett Health Finder (https://gwinnetthealthfinder.org/) across the country for other local/state government clients.
Faculty Advisors

Virtual

Virtual
2025
MBAn Consulting Studio
Market Analysis and Assessment
Analyze current company data to compute a predictive model on patient engagement to predict when patients are likely to become less consistent with their medication regimen and brainstorm solutions on how to keep patients on their regimens.
Faculty Advisors