Action-Based Learning Projects:
MAP & Consulting Studio
Coral Gables, FL
Coral Gables, FL
2025
Weekend MBA MAP
Market Analysis and Assessment
Formulate a strategic market growth plan for the Healthcare vertical segment of Ryder’s Supply Chain Services (SCS) business. SCS serves the North American market; however, this project will be focused on growing the U.S. business.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Weekend MBA MAP
Strategic Roadmapping
Create a strategic plan for Fark Labs, a global innovation and transformation hub dedicated to building top-tier startup companies and advancing new technologies. Fark is a cutting-edge, full-service innovation studio, fully equipped with the resources, equipment, and talent necessary to revolutionize company building.
The ExecMAP team will create detailed business strategy by designing proper product market fits around Fark Labs capabilities and activities, laying out potential monetization collaborations, defining USP – Unique Selling Points, differentiation from the existing innovation hubs, defining go to market channels, establish channels to funds and resources.
This project will examine all aspect of the startup process from the founders perspective, to understand support systems, and how to fund.
The ExecMAP team will create detailed business strategy by designing proper product market fits around Fark Labs capabilities and activities, laying out potential monetization collaborations, defining USP – Unique Selling Points, differentiation from the existing innovation hubs, defining go to market channels, establish channels to funds and resources.
This project will examine all aspect of the startup process from the founders perspective, to understand support systems, and how to fund.
Faculty Advisors
Wyandotte, MI
Wyandotte, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Strategic Roadmapping
To grow the presence of successful high-growth ventures and advance civic leadership in Michigan’s entrepreneurial ecosystem. Our network of entrepreneurs and venture capitalists have taken the Michigan Pledge, committing 1 percent of equity or return on investment into a fund for state-based grantmaking.
Faculty Advisors
Southfield, MI
Southfield, MI
2025
Weekend MBA MAP
Market Analysis and Assessment
The project focuses on identifying critical inefficiencies in automotive product development and digital tool limitations for OEMs and tier 1 suppliers. It aims to develop compelling business cases that demonstrate how AI can effectively address these challenges, while also highlighting potential white spaces where these technologies can be applied to drive innovation and efficiency in the industry.
Faculty Advisors
Orlando, FL
Orlando, FL
2025
Weekend MBA MAP
Go-To-Market Strategy
USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending go-to-market strategy, this project will help us grow our impact and serve players in adaptive tennis.
Faculty Advisors
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
Brentwood, New Hampshire
Brentwood, New Hampshire
2025
Weekend MBA MAP
Go-To-Market Strategy
Conduct a competitive assessment and market segmentation for the $1B US roof underlayment product category for the growing metal and tile roof cladding segments. Develop a business and product portfolio strategy that will enable Owens Corning to quickly grow sales and market share.
Faculty Advisors
Albuquerque, NM
Albuquerque, NM
2025
Weekend MBA MAP
Supply Chain Optimization
The University of Michigan Supply Chain project focuses on optimizing the aluminum supply chain to support the manufacturing scale-up of Flow Aluminum's Aluminum-CO2 battery technology. This project aims to ensure a reliable and cost-efficient supply of aluminum for large-scale battery production.
Faculty Advisors
Addis Ababa
Addis Ababa
2025
Weekend MBA MAP
Market Analysis and Assessment
Infinity Advanced Technology Solutions has been supplying medical equipment in Ethiopia since 2006. Infinity would like a student team to develop a business proposal for providing medical equipment leasing services to address the needs of healthcare facilities across Ethiopia.
Faculty Advisors
London, Exeter, and Stonehenge
London, Exeter, and Stonehenge
2025
Weekend MBA MAP
Strategic Roadmapping
The ExecMAP team will create a strategic transformational plan for the University of Exeter that will align most of the 37 climate and sustainability units along with moving the Tipping Points program to the world stage. The University of Exeter has the best and highest number of climate scientists who are positioned to make a significant contribution to the world. This plan will create strategic alignment, positioning, and define the resources needed to help the university provide the best Net Zero solutions platform. Tipping Points program is the best thinking on how these can be achieved to benefit our planet!
Last year’s EMBA team worked on an environmental tech project and really enjoyed working with the leadership! Your team will learn all facets of environment tech, policy, and programming that is essential to any executive career.
Last year’s EMBA team worked on an environmental tech project and really enjoyed working with the leadership! Your team will learn all facets of environment tech, policy, and programming that is essential to any executive career.
Faculty Advisors