Action-Based Learning Projects:
MAP & Consulting Studio
Mountain View, CA
Mountain View, CA
2025
BBA Capstone
Market Analysis and Assessment
Conduct comprehensive market research and develop a strategic business model for Jindo's AI-powered veterinary assistant and ultrasound product, focusing on competitive differentiation, go-to-market including pricing strategies and customer acquisition.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Operations Enhancements
Identify potential opportunities to leverage Artificial Intelligence (AI) in Human Resources (HR) operations. Explore how AI can enhance efficiency, improve decision-making, and streamline processes within HR functions.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
BBA Capstone
Go-To-Market Strategy
Develop a strategic roadmap for expanding Drone Pilot Academy’s FAA Part 107 and Drone 101 Certification programs into the U.S. and Canadian markets, leveraging augmented reality and innovative training techniques to enhance workforce development.
Faculty Advisors
Virtual
Virtual
2025
MBAn Consulting Studio
Supply Chain Optimization
Assess opportunities to improve demand forecasting and inventory management/allocation for the US market at a more disaggregated geographic level, and develop an analytical model to enable this level of optimization by our business units.
Faculty Advisors
Chicago, IL
Chicago, IL
2025
MSCM Consulting Studio
Supply Chain Optimization
Provide visibility across the entire supply chain, including partners, in order to: Identify weaknesses, Streamline processes, Mitigate risk, and Provide exceptional service. Create a strategic bridge to the gap between supply chain operations, multi-functional business processes, and people systems.
Faculty Advisors
Washington D.C.
Washington D.C.
2025
Full-Time MBA MAP
Strategic Roadmapping
The Washington Spirit is a professional women's soccer team based in the Washington metropolitan area, competing in the National Women's Soccer League. The MAP team would create a business plan for the Spirit to develop a series of programs aimed at enhancing the professional soccer players' business acumen, wealth management, and career development post-retirement, similar to programs offered by other sports leagues.
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
The Othakarhaka Foundation (OTK) is a volunteer-based grassroots organization in Malawi, Africa, committed to eliminating barriers to girls’ education and empowering rural communities. OTK works in the Mulanje district and, long term, hopes to expand its operations (and impact) across Malawi.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
Faculty Advisors
Chennai
Chennai
2025
Full-Time MBA MAP
Market Analysis and Assessment
Students can study one set of villages in detail regarding the available livelihood opportunities in that region and provide with a set of viable business opportunity and business plan that can be run by women from SHG
Faculty Advisors
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
Develop a fundraising strategy to identify opportunities for revenue enhancement and create a three-year strategic growth plan, including recommending methods to expand TUFF’s marketing / publicity.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Brand Positioning and Communication
Create a budget-friendly marketing strategy that effectively targets both families seeking childcare and potential donors—distinct groups with unique priorities—by utilizing the most impactful channels to expand reach and increase donor engagement.
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
Evaluate the potential acquisition and development of a 170-acre site in the Northeast for Related Digital, a data center development platform. The project aims to provide strategic recommendations on the viability of the acquisition, optimal business plans, market positioning, and tenant strategy, supported by comprehensive market, zoning, financial, and risk analyses.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Create a plan to develop and improve an upcoming mortgage & real estate company to be able to expand into a larger market, and to have the developed infrastructure to conduct business with all focal points of being a well rounded business being addressed and implemented.
Faculty Advisors