Assess the market viability of a new product and determine the go-to-market strategy

Formulate a strategy to increase luggage sales.

Develop recommendations on novel ways to influence member behavior so that they manage their conditions better and seek higher value care options

The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.

Analyze and define potential customer base and recommend opportunities to obtain revenue, including an implementation plan.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Develop a go-to-market strategy for our product expansion into pathology in the U.S.

Formulate a detail analysis and business case for inorganic growth to support the overall business and strategic plan for the Industrial and Specialty Business Group within Cooper Standard.