Action-Based Learning Projects:
MAP & Consulting Studio
Haifa, Isreal
Haifa, Isreal
2023
Executive MBA MAP
Go-To-Market Strategy
Outline the market attractiveness of a non-woven fabric with nanofiber coating, identity the key market segments and use cases for three main applications of the fabric, and provide recommendations for market strategies, launch sequence, timing, and action plan for the product.
Faculty Advisors

Wyandotte, MI

Wyandotte, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors

Virtual

Virtual
2025
MBAn Consulting Studio
Financial Analysis and Planning
Complete a comprehensive study of the effectiveness of current marketing methodology, in alignment with the overall company strategy. Develop recommendations and tools for a comprehensive, performance-based predictive analytics model that supports financial objectives and the strategic plan for growth.
Faculty Advisors