PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Assess the global competitive landscape and evaluate the top list of acquisition targets

Evaluate and make recommendations for improvements to online platform

Formulate a market entry strategy and a five-year market entry & growth plan.

Identify a market within a specified region for potential business development with accompanying business plan for growth.

Provide actionable recommendations for how to expand carbon policies and markets beyond the borders of California