Chicago, IL and New York City, NY
The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The...
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Minneapolis, MN
Identify market opportunities to create a strong value proposition for distributed natural gas generation.
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Austin, TX
Formulate a marketing activation plan to generate demand for Dell Internet of Things (IoT) solutions.
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Marseilles, IL and Detroit, MI
Make a business case and financial strategy for DTE's investment in utility-scale energy storage solutions.
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St. Paul, MN; Sao Paolo, Brazil and Puerto Rico
Generate short- and long-term distribution scenarios for Latin America that will drive growth and protect Ecolab's position as a market leader.
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Somerville, NJ and Cincinnati, OH
Review current medical devices supply chain and determine how to introduce and even more customer-centric strategy.
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Seattle, WA and Shanghai, China
Outline a go-to-market strategy for Expedia to compete in China's travel market.
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Seattle, WA
Identify new ways for Expedia to demonstrate value for partner hotel chains.
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Menlo Park, CA
Develop an open licensing framework and make recommendations for how it can be used to bring products to market in developing countries.
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Contact Us

RossActionLearning@umich.edu
734.615.2096