Develop a sales and marketing plan to enter the Direct to Consumer Retail Channel.

Investigate how to increase utilization and revenue for Camp Michigania's facility during non-summer months, with secondary goals of engaging U-M s/c/u’s and U-M alumni.

Conduct a feasibility study for the creation of a coffee shop in an existing small concert venue/community center in downtown Ann Arbor.

Develop a strategy and roadmap to effectively penetrate the generic prescription and OTC medication markets within the U.S. prison system.

Determine an incentive structure that could help make green corridors work and undertake pilot feasibility studies for the first wave of site-specific green business opportunities.

Develop a 3 year digital marketing strategy and budget for paid and organic social media and search.

Create emerging markets product strategy for high-growth conversational AI startup.

Develop and market a flavored coffee subscription program as a new business venture for Coffee Beanery.

Create a market entry strategy for a new data product.

Develop a marketing plan to position CosmeticRx as the leader cosmetic telehealth

Analyze Cottage Inn's in-house digital marketing to assess the feasibility of outsourcing its digital functions to a digital agency.

Create the pro forma, market research, and recommended approach for engaging with advertisers on medical content pages.