March Madness Really Begins When Michigan Ross Sends 450 MBAs Around the Globe


The NCAA’s Selection Sunday may still be a few days away, but when the 2014 Ross MAP season kicks off on the morning of Monday, March 10, March Madness will have truly begun.

The seven-week-long Ross MAP program will take more than 450 Ross MBA students and embed them into companies such as Microsoft, Amazon, and P&G to strategize and tackle real-world business challenges from new product launches to digital banking to supply chain management. It’s one of the most extensive and intensive action-based learning programs of its kind.

This year’s projects include developing market entry strategies in Central America and the Caribbean; developing digital banking services in India; and launching a new pharmaceutical product in Europe. Other highlights and facts include:

  • 450 students working on 89 projects with 81 different companies and organizations regionally, nationally, and in 24 different countries.
  • Companies and organizations include:
    • The world’s largest consumer products companies
    • Leading finance and real estate companies in New York
    • High tech, manufacturing, and startups in the U.S., Europe, and China
    • Nonprofits in the U.S., Africa, and India
  • Specific examples include Eli Lily and Company, ICIC Bank, Meijer, PepsiCo, Procter & Gamble, Michigan Economic Development Corporation, Heineken, and General Electric.
Follow @MichiganRoss on Twitter to see students share photos and thoughts from MAP projects around the world using the hashtag #RossMAP.

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